With the use of materials science and engineering, we are able to unlock various possibilities of different objects, like waterproof clothing with water-repellent nanotechnology, and composite materials to create products with the best of both or even more worlds like fiberglass.

The comfort and convenience of modern life are intimately associated with the discovery, manipulation, and selection of natural and synthetic materials. Advancement in materials science and engineering has led to better understanding and manipulation of materials, which is a prerequisite for future technological processes. 

Join us to Make Something Extraordinary!

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a science-related discipline at a high school or post-secondary institution,

OR

you have an Associate Degree or Higher Diploma in a relevant discipline such as Applied Science, Engineering, Electronic Engineering, Mechanical Engineering or other technical qualifications.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

As the first of its kind in Hong Kong, the Department of Materials Science and Engineering was established to develop internationally competitive and cutting-edge research and provide a professional curriculum that equips graduates to contribute to various materials related sectors in Hong Kong, for the fast-growing high-tech industries.

The Department serves as a collaboration platform for developing cross-disciplinary academic programmes and interdisciplinary research projects with other academic units in the University. Further, it aspires to become a world-leading department in research and professional education with a focus on the following four target areas:

1. Biomaterials
2. Computational materials science 
3. Functional materials
4. Structural materials

The Department also serves as an international platform to encourage collaboration among the leading institutes in the world and to enhance our global research reputation.

BEng Materials Science and Engineering

In the Materials Science and Engineering major, students acquire knowledge that can be used to solve materials problems in engineering processes. Graduates of this major can seek jobs in engineering companies and join the Hong Kong Institution of Engineers as graduate members. They can become professional engineers after receiving the relevant on-the-job training and completing the professional assessment.

材料是技術發展的基礎，隨着各國對核心技術的重點發展，在本地以至國外對材料科學的人才需求將會大增。本課程旨在培育材料科學及工程的專業人才，以配合社會未來在基礎科技的發展。課程包括材料原理、表徵、設計、製造、以及應用等多方面專業範疇，並涵蓋金屬、半導體、生物、建築、能源、納米等重要材料。本課程着重經驗培訓及理論實踐，特設有與公司及科研機構合作的項目。提升學生將來就業機會。相關學歷不但符合香港工程師學會會員的申請資格，修業後亦可申請全額獎學金資助在本地或海外知名學府攻讀相關的碩士或博士課程。

This major aims to equip students with the skills and knowledge required to meet local and worldwide needs related to materials science and engineering for the government, industrial and commercial sectors.

Graduates of this major will be able to understand the production, fabrication and service performance of structural and functional engineering materials, including conventional bulk materials, advanced thin film and nanostructured materials. Materials engineers usually work in a multi-disciplinary team with other specialists and scientists. Our graduates contribute to the design, manufacturing, maintenance, evaluation, quality assurance, performance and safety enhancement of the composing materials, engineering components, devices, structures and processing plants.

Materials Science and Engineering is an exciting and fascinating subject. Many of the novel materials invented in the past few decades have substantially influenced and dramatically changed the way we live. If you imagine a world without silicon electronics or engineering plastics, you will realise the obvious contribution of materials scientists and engineers in the history of mankind.

Materials Science and Engineering is essential to almost all industrial sectors. Upon graduation, you will be able to work in various areas such as electronics, toys, plastics, metals, ceramics and construction industries and testing laboratories. You may also be employed as a materials engineer, quality control engineer, production engineer, laboratory manager, R&D engineer or engineering salesperson for equipment, machinery and materials.

Our major provides professional training that equips students with the ability to understand engineering and scientific information, and to analyse complex engineering problems using systematic and scientific reasoning. Some of our recent graduates have applied their strengths in logical, technical and critical analysis to pursue successful careers in fields such as finance and business.

When you begin your studies, you will be equipped with fundamental knowledge such as engineering mathematics, computing, physical science, engineering drawing and communication skills. These are the necessary foundations for your progression to materials science and engineering study. You will build on these foundations with more in-depth study of the thermodynamics and kinetics of materials processing.

With a strong physical sciences background, you will then take courses related to the properties of conventional and advanced engineering materials, materials testing and examination techniques and the processing of various modern and advanced materials (such as polymers, composites, ceramics and electronic materials). Stress analysis, deformation and fracture of various materials for engineering applications will also be covered.

You need to plan for your career by choosing electives from a wide range of courses such as Environmental Degradation, Microelectronic Materials, Nanocomposite Materials, Advanced Thin Film, Materials Science Modelling, Failure Analysis, Building Materials, Biomedical Materials, Electronic Packaging, Energy Materials, Nanotechnology and Electroceramics.

Workshop training and design laboratory group project courses will allow you to gain hands-on experience in a simulated industrial environment. Selected students will also join established companies for internship training under the guidance of academic staff during the summer vacation.

Every student is required to work independently on a final year project spanning two semesters before graduation. This project is an independent investigation of a materials science and engineering problem. You might find something new and publish a paper in an international journal together with your supervisor! These integrated learning activities in simulated and real industrial environments are essential to you in becoming a professional engineer upon graduation.

The College of Engineering and the Department offer work placement opportunities through different internship schemes that provide students with full-time job attachments in firms in Hong Kong, the Pearl River Delta region and overseas. Through such placements, students will:

• gain solid experience in a real-world work environment; 
• develop problem-solving abilities and interpersonal skills; 
• learn the right attitudes towards work and professionalism; and
• broaden their experience and enhance their employability.

For details, please visit the College’s Co-operative Education website.

To help students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer over 110 credit-bearing exchange programmes with various partner universities around the world, including Australia, Canada, Europe, the US and others in the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website.

This major is the first and currently the only Materials Science and Engineering degree accredited by the Hong Kong Institution of Engineers.

Graduates of the Materials Science and Engineering major are all-round materials engineers who can participate in design, manufacturing and quality assurance teams in high-tech industries.

Department of Materials Science and Engineering
College of Engineering
Institution of Mechanical Engineers
Hong Kong Institution of Engineers
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents

As mechanical engineers are irreplaceably important in our society, Mechanical Engineering represents a fundamental branch of engineering knowledge. To fulfil the rapid demands of expanding markets in the area of automation engineering, dynamical and control analysis, engineering design, and materials/product testing, our Bachelor of Engineering in Mechanical Engineering programme at the City University of Hong Kong has been established in order to offer a comprehensive and dynamic curriculum which prepares students with analytical and quantitative skills to tackle scientific and engineering problems, independent and critical thinking to develop/enhance engineering products, and integrated creativity and expertise to generate novel product designs to support the sustainable development of the industries.

• Motivated by the fact that the prospects for the development of the Mechanical Engineering industry are greatly expanding, the future manpower demands in the related Mechanical Engineering fields will be greatly increasing.
• Since the establishment of the Closer Economic Partnership Arrangement (CEPA) policy back in 2006, original design manufacturing (ODM) of all the “made-in-HK” consumer products, involves conceptual engineering design and product research and development, has become the key role of Hong Kong companies.
• In the coming years, it is expected that Hong Kong will have stronger needs in the Mechanical Engineering applications such as intelligent consumer products, improved product design and manufacturing, robotics and industrial automation, synthesis and testing of new materials, micro-devices and instrumentation for medical/healthcare purposes.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied an engineering-related discipline at a high school or post-secondary institution

OR

have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award in an engineering-related discipline.

For details of the programme's curriculum structure, please visit the 'Undergraduate Catalogue'.

The aim of the Mechanical Engineering major is to prepare students with solid, fundamental knowledge to meet the needs of industries. Our graduates are expected to serve and contribute to a broad range of mechanical engineering industries in their future careers, working for instance as chartered engineers, chief administrators/managers of technical teams, and technology consultants. Some of them may even choose to be entrepreneurs for their own start-up companies.

The objectives of the major are to:

• provide a systematic curriculum that combines education, research and development of innovative technologies and enable students to tackle engineering problems in mechanical related areas efficiently and independently;
• equip students with critical thinking, independent research, qualitative and quantitative analysis capacities. Students can perform high-impact and leading edge research and development for the continuous advancements of both industrial and academic expertise;
• prepare students for professional employment in areas such as engineering design of materials, dynamical and control analysis, automation engineering and micro and nano technologies; and
• nurture students to contribute to the community and professional groups through academic achievements and knowledge transferable products.

While maintaining the major aspects of mechanical engineering knowledge (e.g. engineering mechanics, materials engineering, mechanical product design, mechatronics, dynamics and controls, and thermal fluids), this programme focuses on the following areas for the future needs of society:

• Product design with comprehensive considerations of high levels of functionality (e.g. smart home and appliances) and environmentally-friendly product design and manufacturing.
• Automation (with control algorithms, sensors and actuators) and system integration of machines ranging from consumer products and building facilities to transportation vehicles.
• Providing a solid background in and integrated knowledge of both conventional and emerging mechanical engineering techniques, such that graduates can generate new products and serve as the next generation to inherit and handle the obligations of existing occupations.

The choice of electives provides students with opportunities to enhance their interests and apply what they have learnt. Appropriate quality assurance processes and guidelines will be adopted to ensure that the new programme is managed and delivered in the same way as other well-recognised international undergraduate programmes.

The College of Engineering and the Department offer work placement opportunities through various internship schemes that provide students with full-time job attachments in firms not only in Hong Kong, but also in the Pearl River Delta region and overseas. Through such placements, students will:

• gain solid experience in a real-world work environment;
• develop problem-solving abilities and interpersonal skills;
• learn the right attitudes towards work and professionalism; and
• broaden their experience and enhance their employability.

For details, please visit the College's Co-operative Education Centre's website.

Furthermore, for students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer a number of credit-bearing exchange programmes with various partner institutions around the world including universities in Australia, Canada, Europe, the US and the Asia-Pacific region.

Please visit CityU's website and the Department's website for details of outbound exchange programmes.

This major has been granted full accreditation by the Hong Kong Institution of Engineers (HKIE), a signatory member of the Washington Accord under which all members agree to recognise each other's accredited Engineering degree programmes.

The prospects for the development of the mechanical engineering industry are greatly expanding and creating a strong demand for manpower in related mechanical engineering fields.

Since the establishment of the Closer Economic Partnership Arrangement (CEPA) policy in 2006, the original design manufacturing (ODM) of "made-in-HK" consumer products, which involves conceptual engineering design and product research and development, has become the key role of Hong Kong companies.

In the coming years, it is expected that Hong Kong will have stronger needs in mechanical engineering applications such as intelligent consumer products, improved product design and manufacturing, robotics and industrial automation, synthesis and testing of new materials, micro-devices and instrumentation for medical/healthcare purposes.

In recent years, more than 90% of our graduates have found jobs in related professional fields within six months after graduation.

Many of our students have industrial placement experience before graduation. 

Department of Mechanical Engineering
Hong Kong Institution of Engineers
Washington Accord
Undergraduate Catalogue

We live in an increasingly connected and smart world – the main driver for this growth is innovations in microelectronics engineering that produce high-performance and low-energy integrated circuits (IC) and sensing devices. ICs are found in every aspect of our daily lives starting from mobile phones and computers to automobiles and refrigerators. Many novel applications get enabled by ICs such as smart medical devices like pacemakers for the heart or deep brain stimulators for Parkinson’s disease or graphics processing units to drive a revolution in artificial intelligence research. If you are excited by these topics and want to learn about cutting-edge IC technologies, then you are at the right place!

The aim of the Microelectronics engineering major is to provide students with sound knowledge of the fundamental principles involved in the design and fabrication of integrated circuits (ICs), and a comprehensive understanding of electronics and information technologies. The curriculum includes application-specific IC (ASIC) design for novel applications, nanotechnologies for high-performance devices and microsystems, new designs and materials for ICs, wireless and optical communications, and embedded system design.

Upon completion of the major, students will be sufficiently prepared for employment in various sectors of the electronics industry, and well equipped with fundamental knowledge for pursuing postgraduate studies. In Hong Kong, companies headquartered in Hong Kong Science Park including Huawei, AMASIC, UMEC, REDISH, Infineon, and Solomon Systech have hired many engineers in different areas of microelectronics. There is also a huge demand for engineers skilled in all aspects of semiconductors in the Greater Bay Area as well as globally making this major very timely.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied an engineering-related or a science-related discipline at a high school or post-secondary institution.

For details of the programme curriculum structure, please visit the ‘Undergraduate Catalogue’.

The aim of this major is to provide students with sound knowledge of the fundamental principles involved in the design and fabrication of integrated circuits (ICs), and a comprehensive understanding of electronics and information technologies. The curriculum includes application specific IC (ASIC) design for novel applications, nanotechnologies for high-performance devices and microsystems, new designs and materials for ICs, digital processor, system-on-chip, wireless and optical communications, and embedded system design. Upon completion of the major, students will be sufficiently prepared for employment in various sectors of the microelectronics and electronics industry, and well equipped with fundamental knowledge for pursuing postgraduate studies.

微電子工程學工學士課程為學生提供有關集成電路（IC）設計和製造的基本原理，以及對電子和信息技術的全面理解。課程包括特定應用積體電路(ASIC) 設計、用於高性能設備和微系統的納米技術、用於IC的新設計和材料、數字電路處理器、單晶片系統、無線及光學通訊，以及嵌入式系統設計。完成專業後，學生將為微電子和電子行業各個領域的就業做好充分的準備，並具備攻讀研究生的基礎知識。

The first year of this major includes basic courses in mathematics, physics, electronics, and computing, with hands-on experience in electronics circuits and computer programming.

Core subjects include Engineering Mathematics, Computer Programming, Logic Circuit Design, Electronic Devices and Circuits, Microcomputer Systems, Semiconductor Materials and Devices, Applied Electromagnetics, Embedded System Design, Applied Optoelectronic Devices, VLSI Circuit Design, and Microsystems and Nanotechnology.

The technical electives in the final stage of the major cover specialized subject areas, such as integrated photonics, microelectronics manufacturing, real-time embedded systems, and advanced ICs.

The job opportunity for IC engineers will be strong and will be on a steady growth. Artificial intelligence and 5G technology promise to deliver some of the most exciting challenges on engineering opportunities since the past two decades. Sophisticated and versatile ICs have made commercialization of these technologies possible. The industries have experienced a strong demand on IC design/manufacturing engineers in recent years. But companies globally and locally in Hong Kong are struggling to find enough talent. Locally in Hong Kong, the talent shortfall stems from the severe shortage in training IC engineers in the undergraduate level.

In Hong Kong, companies headquartered in Hong Kong Science Park including Huawei, AMASIC, UMEC, REDISH, Infineon, and Solomon Systech are the major players of IC design and technology. They all together have hired over one thousand IC engineers focusing on different areas. Jobs and demands from these international players are increasing because of the strong global market and the technological hub in the Greater Bay area. Across the border in Shenzhen, there are also huge demand on well-trained IC engineers. 

Placement Schemes

In collaboration with industry, the Department aims to equip students early with real work experience before graduation through different placement schemes. We have Industrial Attachment Scheme (IAS) and Overseas Internship Scheme (OIS), which offer local and overseas summer placement opportunities; and Professional Internship Programme of different durations: 4 months / 8 months / 12 months, providing flexibilities to suit the different needs of students and companies.   
 

International Exchange and Summer Exchange Programme

Uplifting students' global outreach and international competitiveness through student exchange is one of the Department's goals. Since 2015, more than 360 students have been sent out to top universities in Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Japan, Korea, mainland China, Netherlands, New Zealand, Spain, Sweden, Taiwan, the UK and the USA for semester-long exchange and summer exchange. Unfortunately, due to COVID, the exchange programmes have been affected for years.   
 

Student Learning Support Scheme

Student learning is always the Department's top priority, facilitated by the long-established Student Tutoring Scheme. The scheme aims to nurture good learning skills in our students, particularly during their first and second year with EE. Outstanding senior year students are selected to coach students in their studies through regular meetings and out-of-classroom time. The Scheme has successfully created a positive learning ambience among peers and has been well received among students.  

Each year, approximately 60 scholarships worth over HK$1 million are granted to students in the Department of Electrical Engineering.

Over the years, CityU Electrical Engineering students have won many top prizes in various international, regional and local competitions and award schemes. Click here for more information.

This Department offers four majors in Computer and Data Engineering, Electronic and Electrical Engineering, Information Engineering, and Microelectronics Engineering. All the long-established majors have been accredited by the Hong Kong Institution of Engineers (HKIE), while the design of Microelectronics Engineering curriculum is intended to obtain accreditation by HKIE. Based on the Washington Accord, graduates will receive reciprocal recognition from equivalent bodies in Australia, Canada, China, Chinese Taipei, Costa Rica, Hong Kong-China, India, Indonesia, Ireland, Japan, Korea, Malaysia, Mexico, New Zealand, Pakistan, Peru, Russia, Singapore, South Africa, Sri Lanka, Turkey, the UK and the US.

Largest EE department among local universities with 47 professors.

Ranked 20th worldwide and 1st in Hong Kong by subject in Electrical and Electronic Engineering (U.S. News Best Global Universities Rankings 2023); 16th worldwide and 1st in Hong Kong by subject in Electrical Engineering (Performance Ranking of Scientific Papers for World Universities, National Taiwan University Ranking 2022).

Six EE professors have been awarded the Teaching Excellence Award for eight times by the University.

A caring department emphasizing students' well-roundedness apart from their technical know-how through ample co-curricular activities.

Offering four undergraduate programmes, two taught master's programmes and two research degree programmes (currently around 1,400 students in total).

With the support from the Ministry of Science and Technology, State Key Laboratory of Terahertz and Millimeter Waves established in 2008 is the first such laboratory in engineering discipline in Hong Kong.

Laboratory space about 5,000 sq. meters.

Undergraduate Catalogue
Department of Electrical Engineering (EE)
College of Engineering
Graduate Employment Statistics
EE Student Achievements
Hong Kong Institution of Engineers
Washington Accord

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

i-Marketing +

The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.  

Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
• National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.
  市場營銷學系提出嶄新的「i-Marketing + Global Marketing & Marketing Analytics」培訓概念，致力於培育營銷專才及商業領袖：

i-Marketing +

現今市場營銷早已走進新時代。課程設計以實戰為本，涵蓋如何應用各種互聯網工具，了解及抓住最合適的顧客群，達致營銷最高的效益，此外，透過每年舉辦的「傑出學生巿場顧問計劃」，讓學生掌握更多實戰經驗。

「i」的意思是:

• INTERACTIVE: 課題活潑生動，強調學生、商界和導師三方交流
• INTERNATIONAL: 學系特別鼓勵學生多參加交換生計劃及海外實習，擴闊國際視野。
• INTERLLIGENCE: 在浩蕩的數據世界中，商界對專業的市場數據分析和應用有極大的需求。課程提升學生分析、辨別、和應用前瞻性數據的商業智慧。

環球市場營銷」專業

旨在鼓勵學生積極面向世界，了解各地文化特色, 培養學生成為具環球視野的營銷精英，將來為企業靈活制定相關地區和國家的營銷策略。學生須修讀一門外語，並有機會參加多次海外交換生計劃，讓學生具備充分的能力和堅實的基礎，在未來職場環境中取得成功。

「營銷數據分析」專業

旨在培養學生成為大數據營銷專才，擁有極強的數據分析力，能解讀及利用數據制定具成效的營銷策略。學生具備數學和統計學的專業知識，精於社交媒體和數碼營銷，為企業從大數據中發掘商機。學生更可參加與數據分析相關的實習和專業認證課程，成為未來數據營銷領域中具認證的專才。

與法國和台灣著名學府合辦雙聯學士學位課程

學系特別鼓勵學生擴闊國際視野，多參加交換生計劃及海外實習，學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程，讓優秀的學生在四年內獲取兩個國際性的學位，培養多元文化觸覺，打造全方位的職場競爭力，開拓自己的事業版圖。

• 法國高等經濟商業學院(ESSEC) 是歐洲最頂尖的商學院之一，被稱為「巴黎三大高商」，是少數獲得「商學院三重認證」的院校，更是法國雜誌 ‘Le Point’ 的 Bachelor Degree in France 2022 Ranking獲得第一名。ESSEC非常國際化，有1/3學生為來自98個國家的國際學生，每年有逾500位國際交流生。
• 國立台灣大學 (NTU)是台灣排名第一的大學，於2022年QS世界大學排名是68，是全台灣唯一入選QS 排名前100名的大學，不少台灣名人都於台大出身，亦是台灣諾貝爾獎得主所在的學府。

1. The CityU BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityU BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

2. The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

3. Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

4. Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For further details of the admission and interview requirements, please contact the Department of Marketing.

Applications will be considered on a case-by-case basis.
 

Major courses:

• Advanced Marketing Seminar
• Consumer Behaviour
• E-Marketing
• Marketing Research
• Strategic Marketing
• China Business Workshop
   

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Company Consultancy Project

We emphasise current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies, to explore new business opportunities.

Our Company Partners

Company Consultancy Projects

The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Some of our Company Partners

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Orientation Camp 

Strategic Marketing Committee

More can be found here.

Department of Marketing
College of Business
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents
CityU Talents Programme

The Department aims at providing professional business knowledge and skills that are grounded in the latest research in Management. We are equipping students with the professional skills critical for job success, as well as the interpersonal and analytical skills necessary for developing a successful career locally and globally. 

課程旨在培養學生對本港以及跨國商業環境的知識，為日後成為管理層作好準備。

The BBA Management programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change as well as strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM). Students can indicate their preferred stream at the beginning of Year 2.

HRM Stream:

The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream:

This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

本課程涵蓋兩個專修範疇予學生於入學第二年選擇：人力資源管理、策略及國際管理。

• 人力資源管理：教授人力資源管理學的技能和知識，目標是培養人力資源管理界的優才。
• 策略及國際管理：讓學生接觸多方面範疇，教授學生對國際商業環境的認知及組織管理策略知識之實踐，目標是培養在跨國公司工作之管理專才。

i. The BBA Management programme offers you:  

• the skills to manage people and teams successfully;
• the skills to initiate and manage startup companies;
• the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.  

ii. College of Business is one of the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)  

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)  

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

在工商管理學士（管理學）的學習能使你掌握：

• 成功管理人才及團隊的知識,
• 創業技巧,
• 在大灣區、澳洲、日本、韓國、美國、加拿大及英國等地區或國家為企業制定策略及領導企業的知識。

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.2 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR Grade D or above in HKALE Use of English OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Employers of our graduates in recent years include well known organisations such as Bank of China, EY, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Participation in the internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences could help enhance our students' competitiveness in the job market. The MGT Summer Internship programme could meet a major elective course requirement.

EY – LAW Sha Lee

I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.

Sino Group - PANG Chui Ying

During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.

L'Oréal Group – LEUNG Kit Man

In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.

Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon

EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.

New Zealand Trade and Enterprise – WONG Pak Long Anson

Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM). 

Embarking on the BBA journey at the esteemed Department of Management was a strategic choice, one that has been instrumental in shaping my professional trajectory. This program, distinguished as one of the select few in Hong Kong known for cultivating proficient human resources professionals, boasts an exceptional reputation amongst industry employers.

The Department's commitment to delivering high-caliber education allowed me to establish a robust academic groundwork that became a cornerstone of my success. It didn't merely end with theoretical knowledge; the program's comprehensive career support, encompassing internships and a robust mentoring initiative, equipped me with the necessary skills to navigate the dynamic landscape of the workplace and tackle challenges head-on.

In retrospect, I am immensely grateful for this enriching educational journey. It was not just a stepping stone to my career but a catalyst that propelled me towards significant career advancement post-graduation. Today, as a senior HR leader, I reflect back on these experiences with a sense of pride and acknowledge the pivotal role the BBA program played in my professional ascent.

Vincent Wu | People Leader, Marsh McLennan Hong Kong & Macau

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.

Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.

Kathy Ko | Human Resources Manager | Hospital Authority

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year.

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

Department of Management
College of Business
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents
CityU Talents Programme

The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award, AND to have attained at least Level 3 or above in HKDSE English Language and Chinese Language or an equivalent qualification.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

This major aims to provide students with current knowledge of theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students' critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting real-world examples, students will be able to apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

Please click here for details.

This major prepares students to become internationally oriented professionals with a broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, multimedia publishing and journalism and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.

Undergraduate Catalogue
Department of Media and Communication
College of Liberal Arts and Social Sciences

With the use of materials science and engineering, we are able to unlock various possibilities of different objects, like waterproof clothing with water-repellent nanotechnology, and composite materials to create products with the best of both or even more worlds like fiberglass.

The comfort and convenience of modern life are intimately associated with the discovery, manipulation, and selection of natural and synthetic materials. Advancement in materials science and engineering has led to better understanding and manipulation of materials, which is a prerequisite for future technological processes. 

Join us to Make Something Extraordinary!

As the first of its kind in Hong Kong, the Department of Materials Science and Engineering was established to develop internationally competitive and cutting-edge research and provide a professional curriculum that equips graduates to contribute to various materials related sectors in Hong Kong, for the fast-growing high-tech industries.

The Department serves as a collaboration platform for developing cross-disciplinary academic programmes and interdisciplinary research projects with other academic units in the University. Further, it aspires to become a world-leading department in research and professional education with a focus on the following four target areas:

• Biomaterials
• Computational materials science 
• Functional materials
• Structural materials

The Department also serves as an international platform to encourage collaboration among the leading institutes in the world and to enhance our global research reputation.

BEng Materials Science and Engineering

In the Materials Science and Engineering major, students acquire knowledge that can be used to solve materials problems in engineering processes. Graduates of this major can seek jobs in engineering companies and join the Hong Kong Institution of Engineers as graduate members. They can become professional engineers after receiving the relevant on-the-job training and completing the professional assessment.

材料是技術發展的基礎，隨着各國對核心技術的重點發展，在本地以至國外對材料科學的人才需求將會大增。本課程旨在培育材料科學及工程的專業人才，以配合社會未來在基礎科技的發展。課程包括材料原理、表徵、設計、製造、以及應用等多方面專業範疇，並涵蓋金屬、半導體、生物、建築、能源、納米等重要材料。本課程着重經驗培訓及理論實踐，特設有與公司及科研機構合作的項目。提升學生將來就業機會。相關學歷不但符合香港工程師學會會員的申請資格，修業後亦可申請全額獎學金資助在本地或海外知名學府攻讀相關的碩士或博士課程。

The Materials Science and Engineering major aims to equip students with the skills and knowledge required to meet local and regional needs in the industrial, commercial, government and education sectors.

In particular, graduates of this major understand the production, fabrication and service performance of engineering materials, including conventional bulk materials, advanced thin film and nanostructured materials. Working with other engineering specialists, our graduates contribute to the design, manufacture, maintenance, safety enhancement and testing of engineering components, devices, structures and processing plants.

Materials Science and Engineering is an exciting and fascinating subject. Many of the novel materials invented over the past few decades significantly influence the way we live.

Materials Science and Engineering has permeated all industrial sectors. Graduates may choose to work in many different areas such as the electronics, toy, plastic, metal, ceramic and construction industries, or in testing laboratories. Graduates may also be employed as quality control engineers, production engineers, testing engineers or technical sales engineers for equipment, machinery and materials.

A materials science and engineering education predisposes students to a life enriched by the ability to understand technical information and analyse problems using scientific reasoning. In the past, materials science and engineering graduates have pursued successful careers in other diverse fields such as finance, business and education.

The College of Engineering and the Department offer work placement opportunities through different internship schemes that provide students with full-time job attachments in firms in Hong Kong, the Pearl River Delta region and overseas. Through such placements, students will:

gain solid experience in a real-world work environment;develop problem-solving abilities and interpersonal skills;learn the right attitudes towards work and professionalism; andbroaden their experience and enhance their employability.

For details, please visit the College’s Co-operative Education website.

To help students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer over 110 credit-bearing exchange programmes with various partner universities around the world, including Australia, Canada, Europe, the US and others in the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website.

The Materials Science and Engineering major is the first and currently the only Materials Science and Engineering degree accredited by the Hong Kong Institution of Engineers.

Graduates of the Materials Science and Engineering major are all-round materials engineers who can participate in design, manufacturing and quality assurance teams in high-tech industries.

Department of Materials Science and Engineering
College of Engineering
Institution of Mechanical Engineers
Hong Kong Institution of Engineers
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents
CityU Talents Programme

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

i-Marketing +

The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.  

Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

市場營銷學系提出嶄新的「i-Marketing + Global Marketing & Marketing Analytics」培訓概念，致力於培育營銷專才及商業領袖：

i-Marketing +

現今市場營銷早已走進新時代。課程設計以實戰為本，涵蓋如何應用各種互聯網工具，了解及抓住最合適的顧客群，達致營銷最高的效益，此外，透過每年舉辦的「傑出學生巿場顧問計劃」，讓學生掌握更多實戰經驗。

「i」的意思是:

INTERACTIVE: 課題活潑生動，強調學生、商界和導師三方交流。INTERNATIONAL: 學系特別鼓勵學生多參加交換生計劃及海外實習，擴闊國際視野。INTERLLIGENCE: 在浩蕩的數據世界中，商界對專業的市場數據分析和應用有極大的需求。課程提升學生分析、辨別、和應用前瞻性數據的商業智慧。

「環球市場營銷」專業

旨在鼓勵學生積極面向世界，了解各地文化特色, 培養學生成為具環球視野的營銷精英，將來為企業靈活制定相關地區和國家的營銷策略。學生須修讀一門外語，並有機會參加多次海外交換生計劃，讓學生具備充分的能力和堅實的基礎，在未來職場環境中取得成功。

「營銷數據分析」專業

旨在培養學生成為大數據營銷專才，擁有極強的數據分析力，能解讀及利用數據制定具成效的營銷策略。學生具備數學和統計學的專業知識，精於社交媒體和數碼營銷，為企業從大數據中發掘商機。學生更可參加與數據分析相關的實習和專業認證課程，成為未來數據營銷領域中具認證的專才。

與法國和台灣著名學府合辦雙聯學士學位課程

學系特別鼓勵學生擴闊國際視野，多參加交換生計劃及海外實習，學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程，讓優秀的學生在四年內獲取兩個國際性的學位，培養多元文化觸覺，打造全方位的職場競爭力，開拓自己的事業版圖。

法國高等經濟商業學院(ESSEC) 是歐洲最頂尖的商學院之一，被稱為「巴黎三大高商」，是少數獲得「商學院三重認證」的院校，更是法國雜誌 ‘Le Point’ 的 Bachelor Degree in France 2022 Ranking獲得第一名。ESSEC非常國際化，有1/3學生為來自98個國家的國際學生，每年有逾500位國際交流生。國立台灣大學 (NTU)是台灣排名第一的大學，於2022年QS世界大學排名是68，是全台灣唯一入選QS 排名前100名的大學，不少台灣名人都於台大出身，亦是台灣諾貝爾獎得主所在的學府。

The CityU BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. 

CityU BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalised service
• Up-to-date information
• Sustainable networks
• Coordinated advisors

Mr Kunal Parwani

Head of Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Company Consultancy Project

We emphasise current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies, to explore new business opportunities.

Our Company Partners

Company Consultancy Projects

The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Some of our Company Partners

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Orientation Camp 

Strategic Marketing Committee

More can be found here.

Department of Marketing  
College of Business  
Undergraduate Catalogue 
CityU Talents Programme  
CityU Scholarships for Hong Kong Talents

The Department aims at providing professional business knowledge and skills that are grounded in the latest research in Management. We are equipping students with the professional skills critical for job success, as well as the interpersonal and analytical skills necessary for developing a successful career locally and globally.

課程旨在培養學生對本港以及跨國商業環境的知識，為日後成為管理層作好準備。

The BBA Management programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change as well as strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM). Students can indicate their preferred stream at the beginning of Year 2.

HRM Stream:

The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream:

This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

本課程涵蓋兩個專修範疇予學生於入學第二年選擇：人力資源管理、策略及國際管理。

• 人力資源管理：教授人力資源管理學的技能和知識，目標是培養人力資源管理界的優才。
• 策略及國際管理：讓學生接觸多方面範疇，教授學生對國際商業環境的認知及組織管理策略知識之實踐，目標是培養在跨國公司工作之管理專才。

i. The BBA Management programme offers you:

• the skills to manage people and teams successfully;
• the skills to initiate and manage startup companies;
• the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.

ii. College of Business is one of the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

在工商管理學士（管理學）的學習能使你掌握：

• 成功管理人才及團隊的知識,
• 創業技巧,
• 在大灣區、澳洲、日本、韓國、美國、加拿大及英國等地區或國家為企業制定策略及領導企業的知識。

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Employers of our graduates in recent years include well know organisations such as Bank of China, EY, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Students have the opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

Participation in the internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences could help enhance our students' competitiveness in the job market. The MGT Summer Internship programme could meet a major elective course requirement.

EY – LAW Sha Lee

I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.

Sino Group - PANG Chui Ying

During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.

L'Oréal Group – LEUNG Kit Man

In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.

Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon

EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.

New Zealand Trade and Enterprise – WONG Pak Long Anson

Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM).

Embarking on the BBA journey at the esteemed Department of Management was a strategic choice, one that has been instrumental in shaping my professional trajectory. This program, distinguished as one of the select few in Hong Kong known for cultivating proficient human resources professionals, boasts an exceptional reputation amongst industry employers.

The Department's commitment to delivering high-caliber education allowed me to establish a robust academic groundwork that became a cornerstone of my success. It didn't merely end with theoretical knowledge; the program's comprehensive career support, encompassing internships and a robust mentoring initiative, equipped me with the necessary skills to navigate the dynamic landscape of the workplace and tackle challenges head-on.

In retrospect, I am immensely grateful for this enriching educational journey. It was not just a stepping stone to my career but a catalyst that propelled me towards significant career advancement post-graduation. Today, as a senior HR leader, I reflect back on these experiences with a sense of pride and acknowledge the pivotal role the BBA program played in my professional ascent. 

Vincent Wu | People Leader, Marsh McLennan Hong Kong & Macau

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.

Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.

Kathy Ko | Human Resources Manager | Hospital Authority

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year.

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

Department of Management 
College of Business 
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents 
CityU Talents Programme