BBA Business Decision Analytics
1186A
Local Places:
24 (For First Year and Advanced Standing I Entries; Tentative)* and
50 (For Senior Year Entry; Tentative)
Non-Local Places
(For Overall Direct Applications):
Around 400
2 Years (For Senior Year Entry)
+852 3442 8304 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Decision Analytics Stream
- Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
- Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
- Enable students to solve business problems by a judicious application of technical and practical skills
- Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
- Prepare students for a statistical and analyst position in the financial, commercial, and government sector
Data Informatics Stream
- Provide professional training in data analytics, information management, business knowledge and communication skills
- Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
- Enable students to obtain international professional qualifications (Base SAS)
- Prepare students to work in the areas which require both data analytics and information management knowledge
i. BBA Business Decision Analytics programme offers you:
- Learn business analytics, statistics, business intelligence, risk management, information management skills
- Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
- Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
- Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
- Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)
ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.
Applications will be considered on a case-by-case basis.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.
Many of our students are able to find internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Janice Fung (Intern in PricewaterhouseCoopers)
Hi, I am Janice who took a gap year in 2019-2020 to work in PwC as a technology consulting intern.
Job Duties
I was assigned to several large-scale system implementation projects. As a member of Business Analyst team, I was responsible for consolidating business requirements, developing business process flows, and preparing presentation deck. I was also assigned to write functional specification as well as prepare test cases as deliverables to clients.
Skills that I applied
The most valuable asset that I gain from Business Decision Analytics Programme (formerly named Business Analysis) is the strict logic which is demanded in every job. What seniors appreciate is not only the ability to execute tasks within tight deadlines but also to bring useful insights to the team using a logical mindset.
Edmond Lau (Intern in TransUnion)
I am Edmond. I was the Human Resources Intern at TransUnion in 2019, I applied the position through our department – Management Sciences. Human Resources is often misunderstood by merely acquiring labor along with managing payrolls and benefits. Indeed, it also plays a vital role in ensuring high organizational performance with different metrics. Apart from providing logistical support to Talent Acquisition, I was assigned to design and analyze surveys to assess the effectiveness on onboarding programmes so as to improve employee retention. Besides, the skills learnt in spreadsheet programming and VBA courses have also allowed me to facilitate smooth operations in the field of Compensation & Benefits.
Statistics can be used everywhere, and it plays a big role in long-term success. With the comprehensive statistical knowledge and programming skills offered in Business Analysis (the former of Business Decision Analytics), I am better prepared to excel across different disciplines in the age of data.
Venita Ho (Intern in Standard Chartered Bank and Hang Seng Bank)
Hello, I am Venita. In the past two years, I have completed two internships, at the Standard Chartered and Hang Seng Banks.
Intern in Standard Chartered Bank
I made the decision to apply for an internship at the Standard Chartered Bank, and although at first I was only responsible for data input, I soon got the opportunity to do data analysis using Excel.
Intern in Hang Seng Bank
I was offered an internship at Hang Seng Bank through our department in January this year. After learning SAS programming in the last semester, I wanted to gain more experience by working in banking companies. I have met new friends during my internship period, and it is interesting that most of them are also graduates from Department of Management Sciences. This proves that these banking companies are likely to offer jobs to students from our programme. I am certain that our courses provide us with practical skills that will help us in our future careers.
Students are able to obtain internationally recognised professional qualifications including:
- SAS Base Programmer Certification
- SAS Advanced Programmer Certification
- SAS Predictive Modeler Certification
- The Financial Risk Manager (FRM)
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.
BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Management Sciences
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2024 to August 2025
- Individual interview
(15 to 30 minutes)
- English
BBA Global Operations Management
1030A
Local Places:
23 (For First Year and Advanced Standing I Entries; Tentative)* and
21 (For Senior Year Entry; Tentative)
Non-Local Places
(For Overall Direct Applications):
Around 400
2 Years (For Senior Year Entry)
PhD - Statistics and Operations Research (University of North Carolina Chapel Hill)
* for JUPAS and non-JUPAS admissions
The BBA Global Operations Management (GOM) programme aims to enable students to develop student's analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context. Many companies are multi-national corporations and serve multiple global markets with products sourced and produced across many continents. In this increasingly interconnected and interdependent global economy, the process of delivering supplies and goods from one place to another is accomplished through technological innovation. The programme provides students with an integrated curriculum combining general business foundation and advanced management topics to prepare them for managerial positions in a global economy. Students will develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages. The programme enables students to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors.
- 學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等,讓同學能有效運用人力、資金、時間、科技等資源,以創造最大的可持續利潤價值,實現卓越營運
- 透過實踐及學習一流企業所具備的成功因素及技術,令你對企業營運有更深入的了解
- 涵蓋不同行業面對的營運難題,確保畢業生具備足夠的營運知識及技能,將來於本地甚至國際層面上,管理多元化的企業營運以協助企業有效地提升其競爭力
- 提供實習機會,讓同學能學以致用,幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備
i. BBA Global Operations Management offers you:
- Develop your analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context
- Develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages
- Enables you to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors
- Prepare you to start career as management trainee, operations manager, operations analyst, project manager, etc.
ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:
- Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics.
OR
- have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language; OR IELTS overall band score of 6.5 or above; OR TOEFL iBT total score 79 or above (single test date)
Applications will be considered on a case-by-case basis.
Please visit the following website for the detailed curriculum:
BBA GOM graduates are prepared for careers as management trainees, operations managers, operations analysts, project managers, etc. They typically begin in areas such as consulting, financial operations, health care operations, procurement and sourcing, retail management and supply chain management.
Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Internship provides them an opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our students in the internships. Below are some of the companies or organizations in which our students worked under the internship programme:
Student sharing
| Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it! |
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel. | |
| Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge. |
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.
Operations Management Project offers a unique opportunity for the Global Operations Management students to participate in real business projects and to apply what they have learned in other GOM courses in solving business problems. Student teams will work under faculty supervision to solve operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.
On a selective basis
- December 2024 to August 2025
- Group or Individual interview
(15 to 30 minutes)
- English
BBA Global Operations Management (Features: Supply Chain Management / Operations Efficiency / Process Improvement / Operations Analytics / Resource Planning)
1027 (JS1027)
Local Places:
23 (For First Year and Advanced Standing I Entries; Tentative)*
Non-Local Places
(For Overall Direct Applications):
Around 400
PhD - Statistics and Operations Research (University of North Carolina Chapel Hill)
* for JUPAS and non-JUPAS admissions
The BBA Global Operations Management (GOM) programme aims to enable students to develop student's analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context. Many companies are multi-national corporations and serve multiple global markets with products sourced and produced across many continents. In this increasingly interconnected and interdependent global economy, the process of delivering supplies and goods from one place to another is accomplished through technological innovation. The programme provides students with an integrated curriculum combining general business foundation and advanced management topics to prepare them for managerial positions in a global economy. Students will develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages. The programme enables students to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors.
學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等,讓同學能有效運用人力、資金、時間、科技等資源,以創造最大的可持續利潤價值,實現卓越營運
透過實踐及學習一流企業所具備的成功因素及技術,令你對企業營運有更深入的了解
涵蓋不同行業面對的營運難題,確保畢業生具備足夠的營運知識及技能,將來於本地甚至國際層面上,管理多元化的企業營運以協助企業有效地提升其競爭力
提供實習機會,讓同學能學以致用,幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備
BBA Global Operations Management offers you:
- Develop your analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context
- Develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization.
- A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages
- Enables you to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors
- Prepare you to start career as management trainee, operations manager, operations analyst, project manager, etc.College of Business is among the top four business schools in Asia: https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings
- Entrance scholarships up to HK$265,000 are available for elite students: https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships
- Overseas exchange and summer programmes are available in over 200 partner universities around the globe!: https://www.cb.cityu.edu.hk/ug/admissions/exchange
- Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
JUPAS Entrance Requirements
JS1027 BBA Global Operations Management | |
HKDSE Subject | Minimum Level Required |
English Language | Level 3 |
Chinese Language | Level 3 |
Mathematics | Level 3 |
Citizenship and Social Development | Attained |
Elective 1 | Level 3 |
Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Please visit the following website for the detailed curriculum:
BBA GOM graduates are prepared for careers as management trainees, operations managers, operations analysts, project managers, etc. They typically begin in areas such as consulting, financial operations, health care operations, procurement and sourcing, retail management and supply chain management.
Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Internship provides them an opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our students in the internships. Below are some of the companies or organizations in which our students worked under the internship programme:
Student sharing
| Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it! |
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel. | |
| Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge. |
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.
Operations Management Project offers a unique opportunity for the Global Operations Management students to participate in real business projects and to apply what they have learned in other GOM courses in solving business problems. Student teams will work under faculty supervision to solve operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.
On a selective basis
- December 2024 to August 2025
- Group or Individual interview
(15 to 30 minutes)
- English
On a selective basis
- Late July 2025
- Group interview
- English
BBA Business Decision Analytics (Streams: Decision Analytics / Data Informatics)
1026 (JS1026)
Local Places:
24 (For First Year and Advanced Standing I Entries; Tentative)*
Non-Local Places
(For Overall Direct Applications):
Around 400
+852 3442 8304 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Decision Analytics Stream:
- Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
- Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
- Enable students to solve business problems by a judicious application of technical and practical skills
- Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
- Prepare students for a statistical and analyst position in the financial, commercial, and government sector
Data Informatics Stream:
- Provide professional training in data analytics, information management, business knowledge and communication skills
- Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
- Enable students to obtain international professional qualifications (Base SAS)
- Prepare students to work in the areas which require both data analytics and information management knowledge.
1. BBA Business Decision Analytics programme offers you:
- Learn business analytics, statistics, business intelligence, risk management, information management skills
- Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
- Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
- Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
- Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)
- College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
- Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
- Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
- Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
JUPAS Entrance Requirements
JS1026 BBA Business Decision Analytics | |
HKDSE Subject | Minimum Level Required |
English Language | Level 3 |
Chinese Language | Level 3 |
Mathematics | Level 3 |
Citizenship and Social Development | Attained |
Elective 1 | Level 3 |
Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.
Many of our students are able to find internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Janice Fung (Intern in PricewaterhouseCoopers)
Hi, I am Janice who took a gap year in 2019-2020 to work in PwC as a technology consulting intern.
Job Duties
I was assigned to several large-scale system implementation projects. As a member of Business Analyst team, I was responsible for consolidating business requirements, developing business process flows, and preparing presentation deck. I was also assigned to write functional specification as well as prepare test cases as deliverables to clients.
Skills that I applied
The most valuable asset that I gain from Business Decision Analytics Programme (formerly named Business Analysis) is the strict logic which is demanded in every job. What seniors appreciate is not only the ability to execute tasks within tight deadlines but also to bring useful insights to the team using a logical mindset.
Edmond Lau (Intern in TransUnion)
I am Edmond. I was the Human Resources Intern at TransUnion in 2019, I applied the position through our department – Management Sciences. Human Resources is often misunderstood by merely acquiring labor along with managing payrolls and benefits. Indeed, it also plays a vital role in ensuring high organizational performance with different metrics. Apart from providing logistical support to Talent Acquisition, I was assigned to design and analyze surveys to assess the effectiveness on onboarding programmes so as to improve employee retention. Besides, the skills learnt in spreadsheet programming and VBA courses have also allowed me to facilitate smooth operations in the field of Compensation & Benefits.
Statistics can be used everywhere, and it plays a big role in long-term success. With the comprehensive statistical knowledge and programming skills offered in Business Analysis (the former of Business Decision Analytics), I am better prepared to excel across different disciplines in the age of data.
Venita Ho (Intern in Standard Chartered Bank and Hang Seng Bank)
Hello, I am Venita. In the past two years, I have completed two internships, at the Standard Chartered and Hang Seng Banks.
Intern in Standard Chartered Bank
I made the decision to apply for an internship at the Standard Chartered Bank, and although at first I was only responsible for data input, I soon got the opportunity to do data analysis using Excel.
Intern in Hang Seng Bank
I was offered an internship at Hang Seng Bank through our department in January this year. After learning SAS programming in the last semester, I wanted to gain more experience by working in banking companies. I have met new friends during my internship period, and it is interesting that most of them are also graduates from Department of Management Sciences. This proves that these banking companies are likely to offer jobs to students from our programme. I am certain that our courses provide us with practical skills that will help us in our future careers.
Students are able to obtain internationally recognised professional qualifications including:
SAS Base Programmer Certification
SAS Advanced Programmer Certification
SAS Predictive Modeler Certification
The Financial Risk Manager (FRM).
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.
BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Management Sciences
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
CityU Scholarships for Hong Kong Talents
CityU Talents Programme
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2024 to August 2025
- Individual interview
(15 to 30 minutes)
- English
On a selective basis
- Late July 2025
- Group interview
- English
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