BA Digital Television and Broadcasting
1356A
Local Places:
45 (For First Year and Advanced Standing I Entries; Tentative)* and
20 (For Senior Year Entry; Tentative)
Non-Local Places
(For Overall Direct Applications):
Around 400
2 Years (For Senior Year Entry)
* for JUPAS and non-JUPAS admissions
The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.
The B.A. Programme in Digital Television and Broadcasting (BATVB) aims to train students to be professionals in the digital new media industry. It puts students at the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management roles in the ever-changing media sectors in Hong Kong and elsewhere.
This major trains students to be internationally oriented professionals with the knowledge and integrated skills to succeed in the media and communication sectors, particularly the rapidly expanding digital television and broadcasting industry, the advertising and marketing industry, the telecommunications industry and the content and creative sector of the IT industry. Graduates are well positioned to entering a wide range of careers in these industries.
3442 8677
Not required
BA Media and Communication
1341A
Local Places:
45 (For First Year and Advanced Standing I Entries; Tentative)* and
30 (For Senior Year Entry; Tentative)
Non-Local Places
(For Overall Direct Applications):
Around 400
2 Years (For Senior Year Entry)
* for JUPAS and non-JUPAS admissions
The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award, AND to have attained at least Level 3 or above in HKDSE English Language and Chinese Language or an equivalent qualification.
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.
This major aims to provide students with current knowledge of theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students' critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting real-world examples, students will be able to apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.
This major prepares students to become internationally oriented professionals with a broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, multimedia publishing and journalism and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.
3442 8677
Not required
Media and Communication (Majors: BA Digital Television and Broadcasting / BA Media and Communication)
1106 (JS1106)
Local Places:
45 (For First Year and Advanced Standing I Entries; Tentative)*
Non-Local Places
(For Overall Direct Applications):
Around 400
* for JUPAS and non-JUPAS admissions
The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.
JUPAS Entrance Requirements
JS1106 Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication) | |
HKDSE Subject | Minimum Level Required |
English Language | Level 3 |
Chinese Language | Level 3 |
Mathematics | Level 2 |
Citizenship and Social Development | Attained |
Elective 1 | Level 3 |
Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Applicants of this programme (admission code: 1106) will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Media and Communication; Digital Television and Broadcasting) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.
# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses
Applicants eligible for advanced standing entry may submit an application to the following programmes:
BA Media and Communication (admission code: 1341A)
BA Digital Television and Broadcasting (admission code: 1356A)
Year 1 - Semester A (Total number of credit units: 15) | |
Course Code and Title | Credit Units |
University requirement (6 credits) |
|
GE1401 University English 1 | 3 |
GE1501 Chinese Civilisation - History and Philosophy | 3 |
College requirement (3 credits) |
|
3 | |
Gateway Education (3 credits) |
|
3 | |
Foundation-year Course (3 credits) |
|
COM2105 Visual Communication 4 | 3 |
Year 1 - Semester B (Total number of credit units: 15) | |
Course Code and Title | Credit Units |
University requirement (3 credits) |
|
GE2412 English for the Humanities and Social Sciences | 3 |
College requirement (3 credits) |
|
3 | |
Gateway Education (6 credits) |
|
One GE course | 3 |
3 | |
Foundation-year Course (3 credits) |
|
COM2118 Media and Society 4 | 3 |
Note 1 | Students whose entry qualification in English falls below Level 4 in HKDSE English Language OR Grade D in HKALE AS-level Use of English are required to complete the 6-credit EL0200 English for Academic Purposes course prior to taking the above GE English courses. |
Note 2 | Students should complete both of the two College foundation courses each from the liberal arts group and the social science group in their first-year of study as indicated in the above study plan. Students should not take the foundation course of by their home department for fulfillment of the College Requirement. |
Note 3 | Students are strongly advised to take two College-specified courses as indicated in the above study plan. |
Note 4 | Students are strongly advised to take two Foundation-year courses as indicated in the above study plan. |
Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that focus on media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we integrate new technologies, media skills, communication theories and creativity in our education.
The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. Our facilities include digital TV filming/editing studios, 3D virtual TV/audio recording/advertising filming/design studios, new media and eye-tracking laboratories.
During their undergraduate studies, our students have many opportunities to travel abroad on study trips, participate in student exchanges and engage in overseas internships. Our graduates are rapidly employed after graduation and enter a wide range of professions and careers, such as media industries, telecommunications, advertising/public relations, and business and education.
The Department currently offers the following two majors:
BA Digital Television and Broadcasting
BA Media and Communication
Undergraduate plus CityU Taught Postgraduate Degree Programmes | BA Media and Communication and MA Communication and New Media BA Media and Communication and MA Integrated Marketing Communication |
Undergraduate plus Overseas Taught Postgraduate Degree Programmes | BA Media and Communication and Master of Science in Advertising |
For details, please refer to https://www.cityu.edu.hk/class/ug/bachelor_degree_prog.aspx
3442 8677
Not required
Not required