Majors

Business Decision Analytics

	Normative 4-year Degree
Major	Business Decision Analytics 商業決策分析
Degree / Award Title	Bachelor of Business Administration in Business Decision Analytics 工商管理學士(商業決策分析)
Offering Academic Unit	Department of Management Sciences
Normal Period of Study	4 years
Maximum Period of Study	8 years
Credit Units Required for Graduation	120 credit units

Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (30 credit units)Catalogue Term : Semester A 2024/25

		Credit Units
University Requirements	GE1401 University English	3
	GE2402 English for Business Communication	3
	GE1501 Chinese Civilisation - History and Philosophy	3
Distributional Requirements	Take at least 1 course from each of the three distributional areas: Area 1: Arts and Humanities Area 2: Study of Societies, Social and Business Organisations Area 3: Science and Technology Visit the GE website for more course information.	12
College-specified Courses	CB2203 Data-driven Business Modeling	3
	CB2240 Introduction to Business Programming in Python	3
	CB3043 Business Case Analysis and Communication	3

College / School Requirements (42 credit units)Catalogue Term : Semester A 2024/25

1. College Core Courses (33 credit units)

Course Code	Course Title	Credit Units
CB2100	Introduction to Financial Accounting	3
CB2101	Introduction to Managerial Accounting	3
CB2200	Business Statistics	3
CB2201	Operations Management	3
CB2300	Management	3
CB2400	Microeconomics	3
CB2402	Macroeconomics	3
CB2500	Information Management	3
CB2601	Marketing	3
CB3410	Financial Management	3
CB4303	Strategic Management	3

2. College Electives (9 credit units) ^#

Course Code	Course Title	Credit Units	Remarks
AC3202	Corporate Accounting I	3
CB2041	Applications of Game Theory to Business	3
CB3021	Business Discovery Methods	3
CB3041	Financial Statement Analysis	3
CB3044	Introduction to Financial Markets	3
CB3045	Advanced Seminar on Business Case Analysis	3
CB3800	Business Practice Internship	3	This course can be used to fulfil the internship/ consultancy project/ research project requirement
CB4605	Business Consultancy Project	6	This course can be used to fulfil the internship/ consultancy project/ research project requirement
CS1102	Introduction to Computer Studies	3
IS2021	Big Data Management	3
IS2023	Mobile Applications for Business	3
MA1006	Calculus and Linear Algebra for Business	3
MGT3306	Organizational Behavior and Human Resources Management	3
MKT3601	China Business Environment	3
MS3124	Global Supply Chain Management	3
MS3252	Regression Analysis	3
LW2903	Business and Law	3

# For BBA students, in the case that the same course being offered in the Major and in College Electives, the credit units earned will count only once, for fulfilling the Major requirement, then for fulfilling the College requirement. Students have to take another College elective course to make up for the freed credit units. Students are responsible for ensuring the College and Major requirements are fulfilled to obtain graduation qualification.

For Normative 4-year students declaring BBA double major, 9 credits of College Elective will be exempted.

Normative 4-year degree students admitted from 2022/23 onwards are required to fulfill the internship/ consultancy project/ research project requirement. Students may fulfill this requirement by taking approved course from college elective or major core/elective but preference shall be given to the major course as it is more directly relevant to students' chosen major(s).

Students enrolled in double degree programmes with other schools/colleges, or joint bachelor's degree programmes with overseas universities are not required to fulfill this internship/ consultancy project/ research project requirement, unless otherwise required by the major programme.

Major Requirements (30 credit units)Catalogue Term : Semester A 2024/25

Major Core Courses (9 credit units)
(The core courses are compulsory for both streams)

Course Code	Course Title	Credit Units
MS3251	Analytics using SAS	3
MS3252	Regression Analysis	3
MS3227	Probability Theory in Decision Making	3

A. Decision Analytics Stream

Stream Core Courses (15 credit units)

Course Code	Course Title	Credit Units	Remarks
MS3111	Data Analytics with Excel VBA	3
MS3128	Managerial Decision Analytics	3	Subject to fulfilling pre-requisite requirements
MS4224	Enterprise Data Mining	3	Subject to fulfilling pre-requisite requirements
MS4226	Financial Risk Analytics	3
MS4252	Big Data Analytics	3

Stream Electives (6 credit units)
Students are required to take TWO electives from Groups A and B and at least ONE must be from Group A.

Group A (Decision Analytics electives)

Course Code	Course Title	Credit Units	Remarks
MS3224	Business Survey Design	3
MS3403	Internship for Management Sciences	3	1. This course can be used to fulfil the internship/consultancy project/research project requirement. 2. The internship/consultancy project/research project requirement does not apply to all U2 & U3 intakes.
MS4212	Predictive Analytics and Forecasting	3	Subject to fulfilling pre-requisite requirements.
MS4251	Marketing Analytics Techniques	3	Subject to fulfilling pre-requisite requirements.
MS4253	Business Analytics Project	3	1. Subject to fulfilling pre-requisite requirements. 2. This course can be used to fulfil the internship/consultancy project/research project requirement. 3. The internship/consultancy project/research project requirement does not apply to all U2 & U3 intakes.
MS4262	Advanced Analytics using SAS	3	Subject to fulfilling pre-requisite requirements.

Group B (Other electives)

Course Code	Course Title	Credit Units	Remarks
CS2360	Java Programming	3
CS2468	Data Structures and Data Management	3	Subject to fulfilling pre-requisite requirements.
IS3240	Advanced Business Programming in Python	3	Subject to fulfilling pre-requisite requirements.
MS3106	Simulation	3	Subject to fulfilling pre-requisite requirements.
MS3125	Business Project Management	3	Subject to fulfilling pre-requisite requirements.
MS3322	Quality Management	3
MS4227	Pricing and Revenue Management	3	Subject to fulfilling pre-requisite requirements.
LT3233	Computational Linguistics	3	Subject to fulfilling pre-requisite requirements.
	Any one of the Core or Elective courses from other BBA Majors	3

B. Data Informatics Stream

Stream Core course (15 credit units)

Course Code	Course Title	Credit Units	Remarks
MS4224	Enterprise Data Mining	3	Subject to fulfilling pre-requisite requirements
MS4226	Financial Risk Analytics	3
IS3240	Advanced Business Programming in Python	3	Subject to fulfilling pre-requisite requirements
IS3100	Techniques for Big Data	3
IS3331	Database Management	3

Stream Electives (6 credit units)
Students are required to take TWO electives from the following list:

Course Code	Course Title	Credit Units	Remarks
AC4301	Corporate Accounting II	3	Subject to fulfilling pre-requisite requirements.
AC4342	Auditing	3	Subject to fulfilling pre-requisite requirements.
EF3320	Security Analysis and Portfolio Management	3	Subject to fulfilling pre-requisite requirements.
EF3333	Financial Systems, Markets and Instruments	3	Subject to fulfilling pre-requisite requirements.
IS2505	e-Business	3
IS4238	Internship I	3	1.This course can be taken by IS major students only. 2.This course can be used to fulfil the internship/consultancy project/research project requirement.
IS4239	Internship II	3	1.This course can be taken by IS major students only. 2.This course can be used to fulfil the internship/consultancy project/research project requirement.
IS4861	Machine Learning for Business	3	Subject to fulfilling pre-requisite requirements.
IS4937	Information Management Consulting Project I	3	1.This course can be taken by IS major students only. 2.This course can be used to fulfil the internship/consultancy project/research project requirement.
IS4938	Information Management Consulting Project II	3	1.This course can be taken by IS major students only. 2.This course can be used to fulfil the internship/consultancy project/research project requirement.
IS4940	Global Technology Entrepreneurship and Innovation	3
MGT4313	Strategic Entrepreneurship	3	Subject to fulfilling pre-requisite requirements.
MKT3603	Consumer Behaviour	3	Subject to fulfilling pre-requisite requirements.
MKT3608	Marketing Intelligence and Applications of Analytics	3	Subject to fulfilling pre-requisite requirements.
MS3224	Business Survey Design	3
MS3403	Internship for Management Sciences	3	1.This course can be taken by BDAN major students only. 2.This course can be used to fulfil the internship/consultancy project/research project requirement. 3.The internship/consultancy project/research project requirement does not apply to all U2 & U3 intakes.
MS4253	Business Analytics Project	3	1.Subject to fulfilling pre-requisite requirements. 2.This course can be taken by BDAN major students only. 3.This course can be used to fulfil the internship/consultancy project/research project requirement. 3.The internship/consultancy project/research project requirement does not apply to all U2 & U3 intakes.
	Any one of the Core or Elective courses from other BBA Majors	3