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MKT3601 - China Business Environment

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2024/25, Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with suitable foundational knowledge of the business environment in China. Nature and development of the China's business environment will be analysed from social, political and economic perspectives.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
MKT3601.pdf