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MS4251 - Marketing Analytics Techniques

Offering Academic Unit
Department of Management Sciences
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Pre-cursor(s)
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to :

  • Develop students' ability to use data analysis and statistical modelling techniques introduced in the course to solve real world marketing problems which are related to marketing research and survey data.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Examination - A written exam assessing students' understanding of key concepts in marketing analytics techniques, and their ability to evaluate statistical theories and methods.
 
Detailed Course Information
MS4251.pdf