Make a difference: Study Public Affairs and Management (PAFM) at CityU

• How do particular public policies emerge?

• Who makes the decisions and why?

• Why are public policies so important and how do they impact on our everyday lives?

• How do politics and policymaking interact?

• What can we learn from other societies in relation to government and governance?

• What are the key ethical issues in politics and public policy?

Our PAFM programme will equip you with the essential analytical, communication, and leadership skills necessary for a successful career in both the public and private sector jobs. We will provide substantial training and practical opportunities, both locally and abroad, in various learning modes to build up your professional skills, competence and confidence.

Students are required to take courses to fulfil the University's requirements, such as Gateway Education, University Language and College Requirement courses.  Students majoring in Public Affairs and Management are also required to take foundation courses in their first year of study.

The Department of Public and International Affairs is a multidisciplinary department with a multinational faculty and a strong international orientation. With faculty members graduating from many of the world’s top universities and with a commitment to leading-edge research and high-quality teaching, the Department can lay a strong claim to be the leading department in its field in the region.

The aims of the major in Public Affairs and Management (PAFM) are to:

• provide students with a comprehensive education in the common core theories, concepts, and knowledge bases of public policy, public management, and political science;
• enable students to specialize in public policy, public management, or political science for gaining an understanding of the essential theories, principles, dynamics, and analytic approaches of these bodies of knowledge;
• equip students with the theoretical, conceptual, and analytical tools to comprehensively understand public policy, public management, and political developments in Hong Kong, China and the contemporary global world; and
• produce graduates who can effectively meet the human resources needs of a wide range of public and private sector employers in administrative, management, and policy and political analysis positions, as well as in the media and non-government organisations.

In the first year you will take a number of foundation courses essential to the basic understanding of public affairs and management - public management, political science, urban studies, and philosophy. These courses will give you a solid platform on which to build up your general knowledge of public affairs and management.

In the second year of study, you will specialize in one of the following streams:

• Public Affairs and Governance 

• Public Policy and Management

The Public Affairs and Governance stream will engage students in the study of wider political and governance issues, the Department can effectively broaden students’ horizons, boost their political and governance skills, and eventually improve their general employability.

The Public Policy and Management stream focuses on human resources management, financial resources management, organizational behavior in public management, management ethics, public policy ethics and housing studies.

A number of electives will also be offered to PAFM students to enrich their learning in the subject discipline.

We are proud to say that our PAFM graduates have been highly successful in the job market, with many of them employable in a wide variety of occupational fields, including government, social and market research, journalism, public relations, commerce, finance, project-planning and management, and social enterprises. Please review the employment statistics of our graduates from 2022:

Joint Bachelor’s Degree Programme between City University of Hong Kong and Columbia University for students in Public Affairs and Management (Political Affairs and Governance Stream)

Students in the Public Affairs and Management Programme (Public Affairs and Governance stream) may apply for admission to the Joint Degree Programme. Students admitted to the Joint Degree Programme will spend their first two years at City University of Hong Kong and stay at Columbia University for their third and fourth years. Upon graduation, students will receive two degrees: Bachelor of Social Sciences in Public Affairs and Management conferred by City University of Hong Kong and Bachelor of Arts in Political Science conferred by Columbia University.  

The PAFM major equips graduates for successful careers in a wide range of administration, management, politics and policy positions in both the public and private sectors. PAFM graduates work as administrative officers and executive officers in various government departments. Some also work as administrators and managers in public organisations such as universities, public hospitals, the Housing Authority, Hospital Authority and Airport Authority. Some teach in secondary schools and some go on to work as anchors and reporters in the news media. Many of our graduates find employment in the private sector in the fields of public transport, banking, financial services and property management.

The Department of Public and International Affairs sends a large number of PAFM students to overseas universities in Europe, Australia, United States, Canada, and Asia for exchange study. The Department has achieved an impressive record in securing international exchange places with universities in Europe, North America and Australia. The Department also provides internship to PAFM students to gain practical working experience in a wide range of both public and private organizations. This helps the career planning of PAFM students. Apart from these, PIA summer schools are very popular among PAFM students for spending a summer in a foreign setting. Various field trips and study tours to different places are organized by faculty in different courses to broaden the horizons of PAFM students to enable them to compare and evaluate the practices of public policy and the operation of government in different countries.

For more details, please click here.

Department of Public and International Affairs 
College of Liberal Arts and Social Sciences 
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents 
CityU Talents Programme

This major is the first and only program in Hong Kong to focus on the increasingly important Asian region in this Asian age.

It strengthens students’ international perspectives.

Four-year degree students enrolled at the City University of Hong Kong have a chance to apply for admission to the Joint Bachelor’s Degree Program between City University of Hong Kong and Columbia University during their second year.  Students admitted to the Joint Program will earn two bachelor degrees, awarded by the two universities.

It is staffed by scholars conducting field-based research in Asian countries and provides students with up-to-date and in-depth regional knowledge.

It features opportunities for students to join overseas exchange programs and field trips to different countries in and beyond Asia to broaden their horizons.

PIA’s internship program offers on-site job training in a number of fields, such as non-government organizations, marketing and research firms, private companies, media sectors, political parties and policy consultancy agencies.

For details of the program’s curriculum structure, please visit the Undergraduate Catalogue.

The Department of Public and International Affairs is a multidisciplinary department with a multinational faculty and a strong international orientation. With faculty members graduating from many of the world’s top universities and with a commitment to leading edge research and high quality teaching, the Department can lay a strong claim to be the leading department in its field in the region.

This major explores Asia’s significance in contemporary world politics and Hong Kong’s strategic positions within China, Asia and the world. It aims to develop students’ knowledge of the socio-political, economic and cultural changes occurring in Asian countries and to situate them in the broader international context. Students will learn to contemplate Asia's increasingly significant roles in world affairs and examine these roles with both theoretical and practical analytical tools. Through its interdisciplinary curriculum and social research training, the major seeks to equip students with analytical skills that are of great value to organizations in different administrative and economic sectors throughout Hong Kong, Asia and beyond. In addition, it enhances students’ critical reasoning and problem-solving skills, and will deepen their regional and global perspectives.

This major aims to develop vital human resources that are of strategic importance to Hong Kong. It will develop your knowledge and skills, and broaden and deepen your international and regional perspectives to prepare you for a career in government, social and commercial sectors. Graduates are employable in a wide variety of occupational fields, including social research, market research, journalism and mass media, political groups, public relations, commerce, project-planning and management, social enterprises and non-government organizations.

Our graduates have obtained jobs in teaching positions at all levels, as well as jobs in the private sector, such as editors, non-governmental organization workers, journalists, public-relations personnel, researchers, management trainees, etc.

Department of Public and International Affairs 
College of Liberal Arts and Social Sciences 
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents 
CityU Talents Programme

The comfort and convenience of modern life are intimately associated with the discovery, manipulation, and selection of natural and synthetic materials. Advancements in materials science and engineering (MSE) have led to a better understanding and manipulation of materials, which is a prerequisite for future technological processes.  

Our MSE program aims to nurture students to become material experts and contribute to the fast-growing high-tech industry. Besides a broad selection of expertise in construction materials, bio-materials, and energy materials, our program also offers training for students on Artificial Intelligence (AI) assisted material development. There are also various opportunities where the students can gain hands-on experience through research and industrial internship schemes and strengthen their portfolios during their studies.

Join us to Make Something Extraordinary!

As the first of its kind in Hong Kong, the Department of Materials Science and Engineering was established to develop internationally competitive and cutting-edge research and provide a professional curriculum that equips graduates to contribute to various materials related sectors in Hong Kong, for the fast-growing high-tech industries.

The Department serves as a collaboration platform for developing cross-disciplinary academic programmes and interdisciplinary research projects with other academic units in the University. Further, it aspires to become a world-leading department in research and professional education with a focus on the following four target areas:

• Biomaterials
• Computational materials science 
• Functional materials
• Structural materials

The Department also serves as an international platform to encourage collaboration among the leading institutes in the world and to enhance our global research reputation.

BEng Materials Science and Engineering

In the Materials Science and Engineering major, students acquire knowledge that can be used to solve materials problems in engineering processes. Graduates of this major can seek jobs in engineering companies and join the Hong Kong Institution of Engineers as graduate members. They can become professional engineers after receiving the relevant on-the-job training and completing the professional assessment.

材料是技術發展的基礎，隨着各國對核心技術的重點發展，在本地以至國外對材料科學的人才需求將會大增。本課程旨在培育材料科學及工程的專業人才，以配合社會未來在基礎科技的發展。課程包括材料原理、表徵、設計、製造、以及應用等多方面專業範疇，並涵蓋金屬、半導體、生物、建築、能源、納米等重要材料。本課程着重經驗培訓及理論實踐，特設有與公司及科研機構合作的項目。提升學生將來就業機會。相關學歷不但符合香港工程師學會會員的申請資格，修業後亦可申請全額獎學金資助在本地或海外知名學府攻讀相關的碩士或博士課程。

The Materials Science and Engineering major aims to equip students with the skills and knowledge required to meet local and regional needs in the industrial, commercial, government and education sectors.

In particular, graduates of this major understand the production, fabrication and service performance of engineering materials, including conventional bulk materials, advanced thin film and nanostructured materials. Working with other engineering specialists, our graduates contribute to the design, manufacture, maintenance, safety enhancement and testing of engineering components, devices, structures and processing plants.

Materials Science and Engineering is an exciting and fascinating subject. Many of the novel materials invented over the past few decades significantly influence the way we live.

Materials Science and Engineering has permeated all industrial sectors. Graduates may choose to work in many different areas such as the electronics, toy, plastic, metal, ceramic and construction industries, or in testing laboratories. Graduates may also be employed as quality control engineers, production engineers, testing engineers or technical sales engineers for equipment, machinery and materials.

A materials science and engineering education predisposes students to a life enriched by the ability to understand technical information and analyse problems using scientific reasoning. In the past, materials science and engineering graduates have pursued successful careers in other diverse fields such as finance, business and education.

The College of Engineering and the Department offer work placement opportunities through different internship schemes that provide students with full-time job attachments in firms in Hong Kong, the Pearl River Delta region, and overseas. Through such placements, students will:

Gain solid experience in a real-world work environment; develop problem-solving abilities and interpersonal skills; learn the right attitudes towards work and professionalism; and broaden their experience and enhance their employability.

For details, please visit the College’s Co-operative Education website.

To help students broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College, and University offer over 110 credit-bearing exchange programmes with various partner universities around the world, including Australia, Canada, Europe, the US and others in the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website.

The Materials Science and Engineering major is the first and currently the only Materials Science and Engineering degree accredited by the Hong Kong Institution of Engineers.

Graduates of the Materials Science and Engineering major are all-round materials engineers who can participate in design, manufacturing and quality assurance teams in high-tech industries.

Department of Materials Science and Engineering
College of Engineering
Institution of Mechanical Engineers
Hong Kong Institution of Engineers
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

The School of Law and the Department of Accountancy are internationally renowned for the strengths of their respective disciplines. Their work is linked with the financial and corporate sectors, which often have legal disputes that can only be solved by those with a detailed knowledge of accounting. Students in the double degree programme will acquire wide-ranging legal knowledge and skills that will enable them to progress to professional legal training, and will also acquire foundational knowledge that can assist them to qualify as accountants. The graduates of the double degree programme, the Bachelor of Laws and Bachelor of Business Administration in Accountancy, benefit from a rigorous legal education combined with solid academic training in accounting within a global business mindset.  It is thus expected that they will be highly sought after for positions in the commercial and financial sectors.

Students will enrol in a number of courses offered by AC (accounting courses) and SLW (law courses) in all semesters in the five-year programme, to complete a minimum requirement of 150 credit units (including 54 credit units for accounting and business courses and 57 credit units for law courses). In line with the University’s tuition fees policy, any extra credit units exceeding 144 completed in the first four years and any credit units taken in the fifth year of study and beyond will be charged on a self-financing basis.

Suggested Study Plan for Year 1 study

The double degree will prepare students for a career in the legal and financial sectors, and they will also have the option to become a legal professional. Students will receive a well-rounded education from our staff, which includes distinguished teachers and scholars from Hong Kong, Mainland China, the UK, Australia, India, and Malaysia. In addition, students will have the opportunity to be taught by visiting faculty from law schools all around the world.

Students who complete the Law Major and two additional specific law electives (6 credits) will satisfy the requirements stipulated by the Standing Committee on Legal Education and Training to apply for admission to the Postgraduate Certificate in Laws (PCLL).

In accordance with the professional accreditation guidelines, after commencement of the double degree programme requests for accreditation will be submitted to professional bodies, e.g., The Hong Kong Institute of Certified Public Accountants (HKICPA), to obtain the same professional accreditation as the Bachelor of Business Administration in Accountancy programme.

Curriculum designed for legal and accountancy professionals.

Enjoying overseas exchange opportunities at universities in Asia, Australia, Canada, Europe and the U.S.;

Having the opportunity to take a credit-bearing law course at University College, Oxford (U.K.) in the summe*r;

Professional development opportunities for students to participate in business case competitions, professional seminars, and credit-bearing professional internship courses offered by the Department of Accountancy.

* subject to confirmation

• Extensive scholarships and financial support are provided to students for participation in the overseas-learning activities, mooting competitions and overseas placement.

• CityU Scholarships for Hong Kong Talents are available to JUPAS and Non-JUPAS entrants.

School of Law 
College of Business 
Department of Accountancy 
CityU Scholarships for Hong Kong Talents

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”:

i-Marketing +

• The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. 
• Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
   

CityUHK BBA Marketing consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period.  All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.  Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.  Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. 

Joint Degree Programs with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development. The Department is committed to supporting students in pursuit of academic excellence. Scholarships are available for students admitted to the joint programmes

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked the top among Bachelor Degrees in France by ‘Le Point’ (a French magazine) in 2022. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year.
• National University of Taiwan (NTU) is the top one university in Taiwan ranked 68th on QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.
• More can be found at https://www.youtube.com/watch?v=yPry_IU-qjk&t=11s
   

市場營銷學系提出嶄新的「i-Marketing + Global Marketing & Marketing Analytics」培訓概念，致力於培育營銷專才及商業領袖：

i-Marketing +

•  “i” 意思指 INTERACTIVE, INTERNATIONAL 及 INTELLIGENCE
• 課程涵蓋如何應用各種互聯網工具，實戰為本，課題活潑生動，強調學生、商界和導師三方交流；透過每年舉辦的「傑出學生巿場顧問計劃」，讓學生掌握更多實戰經驗；學系特別鼓勵學生多參加交換生計劃及海外實習，擴闊國際視野。

市場營銷 -環球市場營銷

旨在鼓勵學生積極面向世界，了解各地文化特色, 培養學生成為具環球視野的營銷精英，將來為企業靈活制定相關地區和國家的營銷策略。學生須修讀一門外語，並有機會參加多次海外交換生計劃，讓學生具備充分的能力和堅實的基礎，在未來職場環境中取得成功。

市場營銷 - 營銷數據分析

旨在培養學生成為大數據營銷專才，擁有極強的數據分析力，能解讀及利用數據制定具成效的營銷策略。學生具備數學和統計學的專業知識，精於社交媒體和數碼營銷，為企業從大數據中發掘商機。學生更可參加與數據分析相關的實習和專業認證課程，成為未來數據營銷領域中具認證的專才。

與法國和台灣著名學府合辦雙聯學士學位課程

學系特別鼓勵學生擴闊國際視野，多參加交換生計劃及海外實習，學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程，讓優秀的學生在四年內獲取兩個國際性的學位，培養多元文化觸覺，打造全方位的職場競爭力，開拓自己的事業版圖。

• 法國高等經濟商業學院(ESSEC) 是歐洲最頂尖的商學院之一，被稱為「巴黎三大高商」，是少數獲得「商學院三重認證」的院校，更是法國雜誌 ‘Le Point’ 的 Bachelor Degree in France 2022 Ranking獲得第一名。ESSEC非常國際化，有1/3學生為來自98個國家的國際學生，每年有逾500位國際交流生。
• 國立台灣大學 (NTU)是台灣排名第一的大學，於2022年QS世界大學排名是68，是全台灣唯一入選QS 排名前100名的大學，不少台灣名人都於台大出身，亦是台灣諾貝爾獎得主所在的學府。
• 詳情可瀏覽 https://www.youtube.com/watch?v=yPry_IU-qjk&t=11s
   

The CityUHK BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. 

CityUHK BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalised service
• Up-to-date information
• Sustainable networks
• Coordinated advisors

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

More alumni sharing can be found at:

https://www.youtube.com/watch?v=D3kNZR-wOXM

https://www.youtube.com/watch?v=zbHvmO6yQFE&t=5s

https://www.youtube.com/watch?v=DGodevmY6BU&t=8s

https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Alumni-Sharing/
 

Company Consultancy Project

We emphasize current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants, and their tasks involve understanding consumer buying behavior, analyzing key competitors, and formulating creative and cost-effective marketing strategies to explore new business opportunities.

Details can be found at https://www.youtube.com/watch?v=P737v2TtZNU

Some of our Company Partners

The Company Consultancy Projects are well recognized in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Orientation Camp 

Strategic Marketing Committee

More can be found here.

Department of Marketing  
College of Business  
Undergraduate Catalogue 
CityU Talents Programme  
CityU Scholarships for Hong Kong Talents