1. Foundation-year Courses (6 credit units) @ |
| Course Code | Course Title | Credit Units |
|---|
| COM2105 | Visual Communication | 3 | | COM2118 | Media and Society | 3 |
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@ Students of second major and students changed to the Major will follow the Advanced Standing I curriculum (only applicable to normative 4-year degree students and students admitted with Advanced Standing I). ASI and ASII students will be exempted from the Foundation-year courses. |
1. Core Courses (27 credit units) |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM2103 | Communication Research Methods | 3 | | | COM2202 | Writing for the Media | 3 | For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT2306 in the second major, (ii) BALLA / BATI students in MDCM major (second major), who have taken LT2306, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT2306 in the home major. | | COM2303 | Video Production and Editing | 3 | | | COM2501 | Internet Communication | 3 | For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3210 in the second major, (ii) BALLA / BATI students in BAMDCM (second major), who have taken LT3210, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3210 in the home major. | | COM2509 | Interactive Digital Communication | 3 | | | COM3109 | Media and Communication in Chinese Contexts | 3 | | | COM3115 | Communication Law and Ethics | 3 | | | COM3119 | International Communication | 3 | | | COM4604 | Communication Practicum | 3 | |
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2. Electives (27 credit units) |
Part A Choose two courses (6 credit units) from the following courses: |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM3107 | Fundamentals of Persuasive Communication | 3 | | | COM3117 | Media, Communication and Public Opinion | 3 | | | COM3408 | Integrated Strategic Communication | 3 | | | COM4511 | Social Media and Communication | 3 | | | COM4602 | Topical Studies in Communication | 3 | | | COM4603 | Professional Communication Internship | 3 | For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3199 in the second major, (ii) BALLA / BATI students in MDCM major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3199 in the home major. |
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Part B: Choose seven courses (21 credit units) must be taken from the following electives:
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Three courses (9 credit units) must be writing related ( COM2201, COM2502, COM3203, COM3211, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306). -
At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM "Other Electives" can be taken in lieu of the stream requirements. -
The same course can be used to satisfy both the writing and stream requirements. |
Multimedia Journalism / Publishing Stream |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM2201 | News Writing and Reporting | 3 | Writing related course | | COM2502 | Multimedia Authoring | 3 | Writing related course | | COM3203 | Data Journalism | 3 | Writing related course | | COM3209 | Digital Photojournalism | 3 | | | COM3211 | Business Journalism | 3 | Writing related course | | COM3412 | Advertising Production Design | 3 | Writing related course | | COM3413 | Writing for Public Relations | 3 | Writing related course | | COM4204 | News Feature Writing | 3 | Writing related course | | COM4205 | Advanced News Reporting | 3 | Writing related course | | COM4208 | Magazine Writing and Production | 3 | Writing related course | | COM4210 | Cross-Platform Publication Design and Layout | 3 | | | COM4306 | Video News Reporting | 3 | Writing related course |
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Strategic Communication Stream |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM2120 | Health Communication | 3 | | | COM2401 | Fundamentals of Advertising | 3 | | | COM2402 | Principles of Public Relations | 3 | | | COM3404 | Event Planning and Management | 3 | | | COM3406 | Strategic Media Planning | 3 | | | COM3411 | Interactive Advertising | 3 | For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3399 in the second major, (ii) BALLA / BATI students in MDCM major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3399 in the home major. | | COM3505 | Internet Content Management for Strategic Communication | 3 | | | COM3510 | Digital e-Marketing Communication | 3 | | | COM4114 | Crisis Communication | 3 | | | COM4207 | Campaign Planning and Management | 3 | | | COM4414 | Broadcast Advertising | 3 | | | COM4506 | Multimedia Campaign | 3 | |
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Other Electives |
| Course Code | Course Title | Credit Units |
|---|
| COM2116 | Audience Analytics and Media Strategies | 3 | | COM2405 | Communication and Marketing | 3 | | COM3410 | Consumer Behavior Analysis | 3 | | COM4305 | Current Affairs Documentary Production | 3 | | COM4307 | Video News Production and Anchoring | 3 | | COM4308 | Convergent Newsroom Practicum | 3 | | COM4309 | Radio News Production | 3 | | CAH3165 | Creative Chinese | 3 | | CAH3167 | Chinese for Mass Media | 3 | | CB2601 | Marketing | 3 | | CLA3100 | Professional Internship I | 3 | | MKT3603 | Consumer Behaviour | 3 | | PIA3033 | Culture and Change in Asia | 3 | | PIA3306 | Organizational Behaviour for Public Management | 3 | | SS1101 | Basic Psychology | 3 |
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