This course aims to train students to discover and apply the basic logic, concepts, and methods of data collection in the field of media and communication research. By the end of this course, students should be able to design and conduct empirical projects to collect both quantitative and qualitative data, perform statistical and interpretative analysis, write up the reports, and present the findings in a professional manner. They should also be able to make sense of existing research reports and evaluate the validity of their knowledge claim.