The course aims to discover the principles and skills of interactive advertising for the Internet, digital television, mobile phones and other new media outlets. It integrates communication theory, audience research, technical infrastructure and creative aesthetics into the design, execution, and evaluation of interactive advertising campaigns. Students will examine how the interactive advertising industry is evolving with the new media technologies and address a wide variety of interactive advertising topics through a practical and theoretical framework. Additionally, students will create projects of interactive advertising through hands-on use of various creative/business applications and techniques.

Continuous Assessment: 100%