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Media and Communication
Advanced Standing II
Major
Media and Communication
媒體與傳播
Degree / Award Title
Bachelor of Arts in Media and Communication
文學士(媒體與傳播)
Offering Academic Unit
Department of Media and Communication
Normal Period of Study
2 years
Maximum Period of Study
5 years
Credit Units Required for Graduation
66 credit units
Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (12 credit units)Catalogue Term : Semester A 2024/25



  Credit Units
University Requirements GE2412 English for Humanities and Social Sciences 3
Distributional Requirements Take 1 course from any one of the three distributional areas:

Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organisations
Area 3: Science and Technology

Visit the GE website for more course information.
3
College-specified Courses

Take 2 courses from the following:

CAH2503 World Art and Culture
CAH2510 Cultural Exchange in Global Context
CAH2516 Society and Performance
CAH2545 Texts in Chinese Art and Culture
CAH2812 Early and Imperial China
CAH2854 Urban History of China
CAH2865 History of Chinese Art
CAH3522 Culture and Heritage of Asian Communities
CAH3852 World Archaeology
COM3107 Fundamentals of Persuasive Communication
COM3408 Integrated Strategic Communication
EN2321 Modern and Contemporary Fiction
EN2721 The Art of Life Narrative
EN2801 Popular Culture and Social Life
EN2848 Language and Digital Media
EN3579 World Literature in English
EN3591 Hong Kong Language and Society
LT2229 Fundamentals of Linguistics
LT2232 English Linguistics - Communicative Functions of Grammar
LT2306 Appreciating Written Texts
LT3234 Language and Cognition
LT3345 Discovering and Managing Terms
PIA2032 Hong Kong: Continuity and Change
PIA2073 Understanding Culture in Japan and China through Film
PIA2200 Introduction to International Studies Through Film
PIA2224 Environmental Issues and Sustainable Development
PIA2308 Working with Clients in Public Service
PIA3033 Culture and Change in Asia
PIA3113 Issues in Contemporary World Politics
PIA3120 Politics and Media
PIA3207 Health Care Policy and Ethics
PIA3309 Comparative Public Policy and Management
PIA3310 Smart Government and Sustainable Cities
PIA3410 Management Ethics
PIA3900 Innovation and Governance
PIA4953 Housing Policy and Contemporary Society
PIA4954 Housing Management and Practice
SS1012 Youth in a Changing Society
SS2613 Psychology for Young Professionals
6

College / School Requirements (0 credit units)Catalogue Term : Semester A 2024/25



Full exemption from college requirements is given.

Major Requirements (54 credit units)Catalogue Term : Semester A 2024/25



1. Core Courses (27 credit units)
Course CodeCourse TitleCredit UnitsRemarks
COM2103Communication Research Methods3
COM2202Writing for the Media3For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT2306 in the second major, (ii) BALLA / BATI students in MDCM major (second major), who have taken LT2306, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT2306 in the home major.
COM2303Video Production and Editing3
COM2501Internet Communication3For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3210 in the second major, (ii) BALLA / BATI students in BAMDCM (second major), who have taken LT3210, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3210 in the home major.
COM2509Interactive Digital Communication3
COM3109Media and Communication in Chinese Contexts3
COM3115Communication Law and Ethics3
COM3119International Communication3
COM4604Communication Practicum3

2. Electives (27 credit units)

Part A Choose two courses (6 credit units) from the following courses:
Course CodeCourse TitleCredit UnitsRemarks
COM3107Fundamentals of Persuasive Communication3
COM3117Media, Communication and Public Opinion3
COM3408Integrated Strategic Communication3
COM4511Social Media and Communication3
COM4602Topical Studies in Communication3
COM4603Professional Communication Internship3For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3199 in the second major, (ii) BALLA / BATI students in MDCM major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3199 in the home major.


 Part B: Choose seven courses (21 credit units) must be taken from the following electives:
  • Three courses (9 credit units) must be writing related (COM2201, COM2502, COM3203, COM3211, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306).
  • At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM "Other Electives" can be taken in lieu of the stream requirements.
  • The same course can be used to satisfy both the writing and stream requirements.

Multimedia Journalism / Publishing Stream
Course CodeCourse TitleCredit UnitsRemarks
COM2201News Writing and Reporting3Writing related course
COM2502Multimedia Authoring3Writing related course
COM3203Data Journalism3Writing related course
COM3209Digital Photojournalism3
COM3211Business Journalism3Writing related course
COM3412Advertising Production Design3Writing related course
COM3413Writing for Public Relations3Writing related course
COM4204News Feature Writing3Writing related course
COM4205Advanced News Reporting3Writing related course
COM4208Magazine Writing and Production3Writing related course
COM4210Cross-Platform Publication Design and Layout3
COM4306Video News Reporting3Writing related course

Strategic Communication Stream
Course CodeCourse TitleCredit UnitsRemarks
COM2120Health Communication3
COM2401Fundamentals of Advertising3
COM2402Principles of Public Relations3
COM3404Event Planning and Management3
COM3406Strategic Media Planning3
COM3411Interactive Advertising3For students admitted to double major (BAMDCM + LLA / TI) only: (i) this course can be double counted to fulfil LT3399 in the second major, (ii) BALLA / BATI students in MDCM major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3399 in the home major.
COM3505Internet Content Management for Strategic Communication3
COM3510Digital e-Marketing Communication3
COM4114Crisis Communication3
COM4207Campaign Planning and Management3
COM4414Broadcast Advertising3
COM4506Multimedia Campaign3

Other Electives
Course CodeCourse TitleCredit Units
COM2116Audience Analytics and Media Strategies3
COM2405Communication and Marketing3
COM3410Consumer Behavior Analysis3
COM4305Current Affairs Documentary Production3
COM4307Video News Production and Anchoring3
COM4308Convergent Newsroom Practicum3
COM4309Radio News Production3
CAH3165Creative Chinese3
CAH3167Chinese for Mass Media3
CB2601Marketing3
CLA3100Professional Internship I3
MKT3603Consumer Behaviour3
PIA3033Culture and Change in Asia3
PIA3306Organizational Behaviour for Public Management3
SS1101Basic Psychology3