This is an advanced course on Internet communication, aiming to provide more technically involved training on professional Internet content management for strategic communication. Using various Web 1.0 and Web 2.0 technologies, it introduces the basic functions of the web master, including the management of major web sites, techniques for the remote updating of web pages and collaborations among distributed users. It introduces students to a range of content management systems (CMS) and database systems. It also provides students with a basic knowledge of data mining techniques of Internet contents.

Continuous Assessment: 100%