The programme aims to provide the best possible undergraduate education with cutting-edge engineering knowledge and techniques to plan and build technology-based manufacturing and operations systems. The programme prepares our students for successful careers in intelligent production and Industry 4.0 which are identified as a key component for Hong Kong’s future planning and growth.  Our curriculum allows students to further specialize in different areas of expertise including industrial Internet-of-Things, smart city, logistics and supply chain, robotics and automation. Our programme also has a placement component that allows students to gain real world experience, which will provide a significant edge when students look for employment after graduation.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a science- or mathematics-based subject at a high school or post-secondary institution.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

The Department of Systems Engineering (SYE) offers a single major, the BEng in Intelligent Manufacturing Engineering. This major aims to develop the abilities of our students in integrating intelligent manufacturing systems with:

1. Industrial Internet of Things,
2. Automation and Robotics,
3. Management Analytics,Artificial Intelligence, and
4. Industrial Big Data

As an outcome, our graduates will possess the practical skills in engineering sciences, design innovations, automation and data analytics, so that:

1. Our graduates can apply these skills to improve and innovate various operations of modern manufacturing enterprises in the Industry 4.0 setting;
2. Our graduates can also apply these skills to service industries and commercial enterprises, in automating their various business operations, to push for ever higher efficiency.

The major aims to nurture students' cutting-edge engineering knowledge, computational, experimental and analytical techniques to plan, design, implement and improve technology-based manufacturing and operations systems. It emphasizes the technological, analytical and managerial skills of integrating different technologies in intelligent manufacturing systems.

BEng in Intelligent Manufacturing Engineering students are trained to become analytical and versatile engineering graduates with the right skill-sets to adapt to the rapid technological advancements in the world of modern enterprises, intelligent production, and boundary-less information flow and integration.

BEng in Intelligent Manufacturing Engineering graduates

• have a good understanding of today’s science, engineering and technology;
• are knowledgeable about the high-end technology and managerial skills of manufacturing system fitting the Industry 4.0;
• use systems concepts and tools to analyse processes and operational problems in enterprises, and to improve processes, operations and qualities in enterprises; and
• are equipped with analytic and quantitative skill sets to grapple with real-world problems that are associated with massive amounts of data and information in enterprises.

1. Our curriculum provides the students with systematic training in engineering sciences, design innovations, automation and data analytics, with a focus on intelligent manufacturing. Specifically:

2. The General Education and College required courses equip students with the necessary background in English, basic sciences and computer programming.The major core courses are divided into three blocks, namely, the Core Technology Block, Integration Block and Application Block –

• The Core Technology Block includes the scientific principles and applications in industrial engineering and management science, electronics and semiconductor, and advanced manufacturing technologies.
• The Integration Block emphasizes the integration of cutting-edge knowledge and applications, particularly in data analytics, intelligent manufacturing systems, automation and robotics, Internet-of-Things, and Industry 4.0.
• The Application Block provides practical opportunities and industrial experience to the students with the Engineering Workshop, Final-Year Project, Industrial Attachment and Internship.

3. Our curriculum also offers elective courses for students with choices to broaden/deepen their knowledge in areas such as electronics, manufacturing technology, and industrial systems engineering.

International Academic Exchange Programmes

For students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer over 110 credit-bearing exchange programmes with various partner institutions around the world including universities in Australia, Canada, Europe, the US and the Asia-Pacific region.

Please visit the University's website and the Department's website for details of our outbound exchange programmes.

Industrial Placements

The College of Engineering and the Department offer work placement opportunities through various internship schemes that provide students with full-time job attachments in firms not only in Hong Kong, but also in the Pearl River Delta region and overseas. Through such placements, students will:

• gain valuable experience in a real world work environment;
• develop problem-solving abilities and interpersonal skills;
• learn the right attitudes towards work and professionalism; and
• enhance their employability.

For details, please visit the website.

Our graduates are actively engaged in improving the operations of various enterprises in Hong Kong. Among their roles are:

• manufacturing and engineering in major corporations (e.g. assistant/senior engineers, quality assurance engineers);
• management/technology consulting/entrepreneurship in Big-4 and other major management consulting firms;
• operations management/business analysis in business enterprises (e.g. management trainees, business associates, business operation trainees)
• data science and business process automation in major corporations.

View Career Profiles of our recent graduates.

This major is designed to meet the accreditation requirement of the Hong Kong Institution of Engineers (HKIE). Accreditation from HKIE will be sought.

• Every year, over 90% of our graduates find jobs within six months of graduation.
• Department graduates are versatile and well sought-after, with about 50% finding their first jobs in the Engineering/Technical sectors and the rest in a variety of disciplines.
• Both industrial and non-industrial enterprises in Hong Kong and manufacturing companies in the Pearl River Delta region are very enthusiastic about offering jobs to our graduates. 

Department of Systems Engineering 
College of Engineering 
Undergraduate Catalogue

With the use of materials science and engineering, we are able to unlock various possibilities of different objects, like waterproof clothing with water-repellent nanotechnology, and composite materials to create products with the best of both or even more worlds like fiberglass.

The comfort and convenience of modern life are intimately associated with the discovery, manipulation, and selection of natural and synthetic materials. Advancement in materials science and engineering has led to better understanding and manipulation of materials, which is a prerequisite for future technological processes. 

Join us to Make Something Extraordinary!

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a science-related discipline at a high school or post-secondary institution,

OR

you have an Associate Degree or Higher Diploma in a relevant discipline such as Applied Science, Engineering, Electronic Engineering, Mechanical Engineering or other technical qualifications.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

As the first of its kind in Hong Kong, the Department of Materials Science and Engineering was established to develop internationally competitive and cutting-edge research and provide a professional curriculum that equips graduates to contribute to various materials related sectors in Hong Kong, for the fast-growing high-tech industries.

The Department serves as a collaboration platform for developing cross-disciplinary academic programmes and interdisciplinary research projects with other academic units in the University. Further, it aspires to become a world-leading department in research and professional education with a focus on the following four target areas:

1. Biomaterials
2. Computational materials science 
3. Functional materials
4. Structural materials

The Department also serves as an international platform to encourage collaboration among the leading institutes in the world and to enhance our global research reputation.

BEng Materials Science and Engineering

In the Materials Science and Engineering major, students acquire knowledge that can be used to solve materials problems in engineering processes. Graduates of this major can seek jobs in engineering companies and join the Hong Kong Institution of Engineers as graduate members. They can become professional engineers after receiving the relevant on-the-job training and completing the professional assessment.

材料是技術發展的基礎，隨着各國對核心技術的重點發展，在本地以至國外對材料科學的人才需求將會大增。本課程旨在培育材料科學及工程的專業人才，以配合社會未來在基礎科技的發展。課程包括材料原理、表徵、設計、製造、以及應用等多方面專業範疇，並涵蓋金屬、半導體、生物、建築、能源、納米等重要材料。本課程着重經驗培訓及理論實踐，特設有與公司及科研機構合作的項目。提升學生將來就業機會。相關學歷不但符合香港工程師學會會員的申請資格，修業後亦可申請全額獎學金資助在本地或海外知名學府攻讀相關的碩士或博士課程。

This major aims to equip students with the skills and knowledge required to meet local and worldwide needs related to materials science and engineering for the government, industrial and commercial sectors.

Graduates of this major will be able to understand the production, fabrication and service performance of structural and functional engineering materials, including conventional bulk materials, advanced thin film and nanostructured materials. Materials engineers usually work in a multi-disciplinary team with other specialists and scientists. Our graduates contribute to the design, manufacturing, maintenance, evaluation, quality assurance, performance and safety enhancement of the composing materials, engineering components, devices, structures and processing plants.

Materials Science and Engineering is an exciting and fascinating subject. Many of the novel materials invented in the past few decades have substantially influenced and dramatically changed the way we live. If you imagine a world without silicon electronics or engineering plastics, you will realise the obvious contribution of materials scientists and engineers in the history of mankind.

Materials Science and Engineering is essential to almost all industrial sectors. Upon graduation, you will be able to work in various areas such as electronics, toys, plastics, metals, ceramics and construction industries and testing laboratories. You may also be employed as a materials engineer, quality control engineer, production engineer, laboratory manager, R&D engineer or engineering salesperson for equipment, machinery and materials.

Our major provides professional training that equips students with the ability to understand engineering and scientific information, and to analyse complex engineering problems using systematic and scientific reasoning. Some of our recent graduates have applied their strengths in logical, technical and critical analysis to pursue successful careers in fields such as finance and business.

When you begin your studies, you will be equipped with fundamental knowledge such as engineering mathematics, computing, physical science, engineering drawing and communication skills. These are the necessary foundations for your progression to materials science and engineering study. You will build on these foundations with more in-depth study of the thermodynamics and kinetics of materials processing.

With a strong physical sciences background, you will then take courses related to the properties of conventional and advanced engineering materials, materials testing and examination techniques and the processing of various modern and advanced materials (such as polymers, composites, ceramics and electronic materials). Stress analysis, deformation and fracture of various materials for engineering applications will also be covered.

You need to plan for your career by choosing electives from a wide range of courses such as Environmental Degradation, Microelectronic Materials, Nanocomposite Materials, Advanced Thin Film, Materials Science Modelling, Failure Analysis, Building Materials, Biomedical Materials, Electronic Packaging, Energy Materials, Nanotechnology and Electroceramics.

Workshop training and design laboratory group project courses will allow you to gain hands-on experience in a simulated industrial environment. Selected students will also join established companies for internship training under the guidance of academic staff during the summer vacation.

Every student is required to work independently on a final year project spanning two semesters before graduation. This project is an independent investigation of a materials science and engineering problem. You might find something new and publish a paper in an international journal together with your supervisor! These integrated learning activities in simulated and real industrial environments are essential to you in becoming a professional engineer upon graduation.

The College of Engineering and the Department offer work placement opportunities through different internship schemes that provide students with full-time job attachments in firms in Hong Kong, the Pearl River Delta region and overseas. Through such placements, students will:

• gain solid experience in a real-world work environment; 
• develop problem-solving abilities and interpersonal skills; 
• learn the right attitudes towards work and professionalism; and
• broaden their experience and enhance their employability.

For details, please visit the College’s Co-operative Education website.

To help students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer over 110 credit-bearing exchange programmes with various partner universities around the world, including Australia, Canada, Europe, the US and others in the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website.

This major is the first and currently the only Materials Science and Engineering degree accredited by the Hong Kong Institution of Engineers.

Graduates of the Materials Science and Engineering major are all-round materials engineers who can participate in design, manufacturing and quality assurance teams in high-tech industries.

Department of Materials Science and Engineering
College of Engineering
Institution of Mechanical Engineers
Hong Kong Institution of Engineers
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents

This programme is one of the leading Computer Science programmes in Hong Kong, providing students with a well-balanced curriculum and solid education in both the theoretical and practical aspects of computing. This foundation enables students to lead successful careers as professional software developers, system architects, system analysts, technology officers, etc. Besides acquiring a broad knowledge of Computer Science, students can elect to specialise in different technology streams, such as artificial intelligence, information security, multimedia, software engineering/project management or data science.

• A well-balanced curriculum which comprises a set of highly focused core courses and a wide range of electives, with 5 study streams on Artificial Intelligence, Data Science, Information Security, Multimedia Computing, and Software Engineering and Engineering Management to allow in-depth study in different areas of expertise.

• All students acquire working experience before graduation through the 9-month mandatory IT Professional Placement, an integral component of the curriculum with emphasis on developing applicable skills and addressing the industry needs.

• 100% full-time employment according to the Graduate Employment Survey 2021 conducted by the University.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements or have obtained an Associate Degree or Higher Diploma in engineering or a related discipline, or an equivalent qualification.

For senior-year (Advanced standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

The Department of Computer Science was established in 1984, and has evolved from a teaching-oriented department into one that excels in both teaching and research.

The Department launched its first BSc in Computer Studies in 1987 (renamed and restructured as the BSc Computer Science in 2000), followed by the MSc in Computer Science in 1991. The Department also produced its first PhD graduate in 1994.

In addition to offering traditional courses such as foundations of computer science, computer architecture and software engineering, our curriculum exposes students to the latest advances in cloud computing, machine learning, and bioinformatics. Students have the opportunity to undertake a major design and development project in areas such as electronic commerce, virtual reality, multimedia, computer vision, cloud computing, and information security.

All teaching within the Department is subject to stringent quality assurance procedures. The Department maintains state-of-the-art computing facilities, including a private cloud infrastructure for teaching activities support and a high-throughput computing cluster for computationally intensive tasks involved in various research activities.

The Department's research foci include bioinformatics, cloud computing, data science, evolutionary computation and metaheuristic, information security, machine learning, mobile computing, multimedia computing, software engineering, vision and graphics. Our staff have contributed intellectually and professionally to the advancement of these fields.

We provide students with a thorough grounding in the theoretical and practical aspects of the computer science discipline. This prepares them for successful careers as system architects and technology officers in the continually developing information technology environment. Our flexible curriculum enables students to develop a strong foundation in the overall discipline and specialisation in a particular area. Through a wide range of electives, our students can keep pace with trends in technology.

After completing the first two years of full-time study, CS students will take a 9-month IT Professional Placement (ITPP) course in the third year. This structured placement/internship programme enables our students to integrate and apply what they have learnt in class in a real-world environment. Students perform IT-related projects/developments, and learn how to work as a team member in business or government organizations. In the past, we had students who work at international computer vendors, such as IBM; at banks such as HSBC and the Bank of East Asia; at the Hong Kong SAR government and related organisations such as the Office of the Government Chief Information Officer, the Hospital Authority, the Housing Authority and other enterprises such as Hongkong Electric, Jardine, Matheson & Co., Limited, Siemens Ltd. and Hong Kong Exchanges and Clearing Limited. During the placement year, students will take one day off weekly from work to study a number of courses. For more information, please visit the ITPP website.

If time permits, students may in addition opt for additional short-term overseas internships between the ITPP and semester start. For more information, please visit the University’s Career and Leadership Centre website.

Furthermore, for students to broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer over 110 credit-bearing exchange programmes with various partner institutions around the world including universities in Australia, Canada, Europe, the US and the Asia-Pacific region.  For details on Outgoing Exchange opportunities, please visit the University's Global Engagement Office website.

This programme is the first computer science programme in Hong Kong accredited by the Hong Kong Institution of Engineers (HKIE).

This is one of the most popular computer science programmes in Hong Kong. We have student exchange partnerships with well-known universities including University College London (UK), University of Bath (UK), University of Sheffield (UK), University of Alicante (Spain), McGill University (Canada), University of Toronto (Canada), University of Illinois at Urbana-Champaign (US) and Vanderbilt University (US), the University of New South Wales (Australia), Peking University (China) and Tsinghua University (China).

Department of Computer Science
College of Engineering
Hong Kong Institution of Engineers
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents

The Department of Biomedical Engineering (BME) aims to provide world-class education and to conduct research in emerging fields of engineering. To achieve these aims, the Department adopts an interdisciplinary approach and includes subject areas that ensure our graduates are equipped to meet Hong Kong's current and future needs. The Department ranked 29th in the world in the subject of biomedical engineering in the Academic Ranking of World Universities in 2022.

The Department currently offers a major in Biomedical Engineering. The Department’s faculty members have interdisciplinary backgrounds with academic strengths in areas including (a) biomedical imaging and bioinstrumentation; (b) cell/tissue engineering and biomechanics; (c) robotics and artificial intelligence for biomedical applications; and (d) biosensors and health informatics.

Please refer to the Department's website for more information about the BME Department.

生物醫學工程學系旨在提供世界級的跨學科課程和教育，以培養可綜合工程技術與生命科學從而促進人類健康的卓越人才。本學系在世界大學學術排名 (Academic Ranking of World Universities) 當中的生物醫學工程學科排名位於全球第29名。因應香港和世界各地日益增加的人才需求，本系畢業生能夠應用跨學科知識服務於多個領域，如醫療器械、醫學診斷與治療技術、醫藥開發、公共健康、食物安全、生物安全測量、以及各類與生物醫學工程技術有關的行業。學系課程按社會發展設計，包括4大範疇，分別是生物醫學成像與生物醫學儀器、細胞與組織工程、應用於生物醫學的機器人開發與人工智能、以及生物傳感器與健康信息學。

Healthcare is one of the fastest-developing fields. Air and chemical pollution in modern city, fast spreading of infectious diseases, cancer, aging-related obesity, diabetes, and Alzheimer disease, all impose enormous pressure threating our health and quality of life. However, because of many challenges ahead in this dynamic field, it requires a discipline which can integrate the knowledge of engineering and life sciences at the intersection for medical solutions and innovations.

Hong Kong government clearly identifies medical and testing/certification services being among the six industries which Hong Kong has clear advantages for further development. Considerable amount of job opportunities will be created locally and globally. Aligned with this, Biomedical Engineering will serve to educate the future professionals, ultimately positioning Hong Kong to become a major centre in the following areas:

• New biomedical devices for diseases diagnosis, monitoring, surveillance, and therapeutic treatment
• Food safety and bio-security
• New drug discovery

This major aims to pursue excellence in education, research and innovation through the fusion of engineering with life sciences for the advancement of human health. The objectives of the major are to provide integrative educational opportunities that allow students to learn passionately, think critically and independently and innovate creatively so that they are:

1. able to apply their skills to a variety of challenges in their chosen field;
2. equipped with the spirit of innovation, creativity, adaptability and critical thinking to solve problems in biomedical engineering-related professions;
3. able to function effectively in multidisciplinary team environments and communicate with a variety of audiences;
4. able to demonstrate competency in their chosen fields, and make decisions that are socially and ethically responsible; and
5. able to build and expand upon their undergraduate foundations by engaging in learning opportunities throughout their careers.

As a graduate, you will find career opportunities in the medical device industry, engineering services in hospitals, consultation for public health, regulation and management in government departments and laboratories, and research and development in the commercial and educational sectors. Alternatively, you might choose to pursue postgraduate studies locally or overseas. This major will provide you with the expertise required to meet the needs of increasing public concern and demands on medical diagnostics and therapeutic treatments, biomedical instruments, food safety and quality, advancement in pharmaceutical and health maintenance products, as well as an awareness of human health and wellness.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a science- or engineering-related discipline at a high school or post-secondary institution

OR

have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award in a science- or engineering-related discipline.

Preference will be given to applicants with physics and mathematics backgrounds.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

The curriculum has been categorised into four main areas:

Technical Foundation courses

Artificial Intelligence in Biomedical Engineering, Engineering Mathematics, Electrical Principles, Biological Thermofluids, Biomechanics, Materials for Biomedical Engineering, Electromagnetics, Engineering Graphics, Engineering Computing

Medical Devices and Systems

Medical Biotechnology in Imaging and Measurement, Biomedical Signals and Systems, Micro and Nanotechnology, Computational Biology and Bioinformatics, Biomedical Instrumentation, Bio-sensors and Bio-devices, Biomedical Systems and Control, Consumer Mechatronics, Robotics and Machine Vision

Cell and Molecular Engineering

Cellular and Biomolecular Engineering, Cell Transport and Signalling, Tissue Engineering, Regenerative Medicine, Gene Therapy

Health and Wellness Technology

Human Quantitative Physiology, Robotic Technology in Healthcare, Bio-safety and Security, Technology for Drug Discovery, Radiotherapy Physics

The College of Engineering and the Department offer work placement opportunities through various internship schemes, which provide students with full-time job attachments not only in Hong Kong hospitals and firms, but also in those of the Pearl River Delta region and overseas. Through such placements, students will:

• gain solid experience in real-world work environments; 
• develop problem-solving abilities and interpersonal skills; 
• learn the right attitudes towards work and professionalism; and 
• broaden their experience and enhance their employability.

For details, please visit the College's Co-operative Education Centre's website.

Students in the department can also opt for technical final year projects offered by companies, under the joint supervision of a BME faculty member and a company mentor.

The Department, College and University offer a number of credit-bearing exchange programmes for students with various partner institutions around the world, including universities in Australia, Canada, Europe, the USA and the Asia-Pacific region. Through these, students can broaden their educational horizons, gain language experience and enhance their awareness of different cultures.

Please visit CityU's website and the Department's website for details of our outbound exchange programmes.

This major has been granted accreditation by the Hong Kong Institution of Engineers (HKIE), a signatory member of the Washington Accord under which all members agree to recognise each other’s accredited Engineering degree programmes.

• The world is currently suffering from the effects of the coronavirus disease 2019 (COVID-19) pandemic. Biomedical engineering is a major player in the fight against COVID-19, including the development of biomaterials for vaccines, devices for rapid tests, and image technology for diagnosis and treatment.
• Over 400 million people in China, 31% of the population, will be over 60 years old by 2050 (www.chinadaily.com.cn). In addition, air and chemical pollution, threats to bio-security, obesity and the rapid spread of infectious diseases will continue to impose enormous pressures on the provision of trained professionals in the field of biomedical engineering.
• The Hong Kong government has clearly identified medical and testing/certification services as among the six industries with clear advantages for further development. The Biomedical Engineering major will educate future professionals in these industries.

本課程旨在為香港及大中華地區培育生物醫學工程專業人才，畢業生將具備跨學科專業技術及國際視野，以應付人口老化及疾病對人類健康帶來的挑戰。

Department of Biomedical Engineering
College of Engineering
Hong Kong Institution of Engineers
Washington Accord
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents
CityU Talents Programme

Data Science PLUS 

The programme offers solid foundation in data science and intelligent systems, where students will learn to analyse, manage and improve enterprise­ class systems using big data. Graduates will be equipped with necessary tools and skills to solve emerging real-world application problems and become big data professionals in the following fields:

• FinTech
• Industrial Al
• Internet of Things (loT)
• Smart City

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Associate Degree (AD)/ Higher Diploma (HD) graduates or final year students may apply for admission with Advanced Standing. Applicants are normally expected to have completed the AD/HD award with a CGPA of ≥3.0, or an equivalent overall mark or a credit award.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

For details on the ASII Entry curriculum structure, please visit the School website at https://www.sdsc.cityu.edu.hk/programmes/undergraduate-programmes.

Offering a solid foundation in data science and intelligent systems, the BSc Data and Systems Engineering programme equips students with strong analytical and decision-making skills, enabling them to analyse, manage and improve enterprise-class systems. The enterprises considered may be businesses, governmental institutions or service-oriented engineering organisations. Main data science application subjects in this program covers data-driven financial technologies, smart city artificial intelligence, and industrial internet of things.

BSc Data and Systems Engineering students are nurtured to become analytically minded and versatile graduates capable of collecting, analysing and interpreting big data and transforming these massive amounts of information into insights into ways of improving decision making in their organisations.

The programme provides four flexible categories of advanced knowledge:
a) FinTech
b) Industrial AI
c) Smart City
d) Internet of Things (IoT)

理學士(數據與系統工程)：課程注重建立學生的數據分析思維以致應用數據科學技能來描繪現實中的各類複雜系統與過程，培養學生成為數據分析、系統建模、知識發現和決策優化的專業人才。教學上涵蓋數據統計分析、知識挖掘、系統工程、人工智能等專題。讓學生有機會認識數據科學於社會和業界的廣泛應用層面及實踐需求，同時強化學生對資料採集、分析和應用創新的實踐能力。本課程涵蓋以下四個選修範疇：

1) 金融科技
2) 工業人工智能
3) 智慧城市
4) 物聯網

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityU’s BSc Data and Systems Engineering is a unique programme to offer students a solid foundation in data science analytics, fostering their ability to apply emerging data science knowledge and technologies to produce advanced solutions to real emerging system-level business and industrial problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

This major is designed to meet the accreditation requirement of the Hong Kong Institution of Engineers (HKIE). Accreditation for the programme will be sought from the HKIE.

The School provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the School or the University. Paying the tuition at CityU, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The School also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

School of Data Science
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents

Data Science DEEP

The programme provides essential trainings like quantitative knowledge, statistics, data mining technology and computing tools for emerging real­ world applications.
In an inter-professional setting, students are given the tools to build theoretical and methodological knowledge in data science, communication skills and ethic awareness. There are three flexible modules of advanced knowledge:

• Artificial  Intelligence (Al)
• Social Media Analytics
• Statistical Learning
   

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Associate Degree (AD)/ Higher Diploma (HD) graduates or final year students may apply for admission with Advanced Standing. Applicants are normally expected to have completed the AD/HD award with a CGPA of ≥3.0, or an equivalent overall mark or a credit award.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

The BSc Data Science aims to provide data science graduates with essential training in the quantitative methods, statistical analysis techniques, data mining technology and computing tools required for the effective use and analysis of big and complex data for real-world applications that involve making sense of complex data to realize planning and decision making. The programme develops strong and interdisciplinary training in the ability to build data analysis reasoning, communication skills and ethic awareness in realistic inter-professional settings for commercial or public policy problems in various disciplines.

The programme provides three flexible modules of advanced knowledge:
a) Artificial Intelligence
b) Social Media Analytics
c) Statistical Learning

理學士(數據科學)：課程旨在為學生建立紥實的數據科學基礎和理論知識，並透過跨學科的培訓，提供如定量知識、統計學習、數據挖掘技術和電腦科學等課題，幫助學生融會貫通各領域和產業的專業需求，有效地分析和使用大數據和複雜資訊，建立分析推理能力、溝通技巧和道德意識。本課程具備以下三個專題讓學生針對個人興趣進行選修：

1. 人工智能
2. 社交媒體分析
3. 統計學習

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityU’s BSc Data Science is a unique programme to offer students a rigorous theoretical and methodological knowledge of data science along with in-depth analysis and evaluation for applied problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

The School provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the School or the University. Paying the tuition at CityU, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The School also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

School of Data Science 
Undergraduate Catalogue 
CityU Scholarships for Hong Kong Talents

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan. 

For details, please visit the ‘Undergraduate Catalogue’.

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.  
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work.

Our “Alumni Spotlight”:

Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris  
Eric Siu at https://www.cityu.edu.hk/aro/alumnistories/08.htm 

​Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.

Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.  

Undergraduate Catalogue
School of Creative Media

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

i-Marketing +

The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.  

Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
• National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.
  市場營銷學系提出嶄新的「i-Marketing + Global Marketing & Marketing Analytics」培訓概念，致力於培育營銷專才及商業領袖：

i-Marketing +

現今市場營銷早已走進新時代。課程設計以實戰為本，涵蓋如何應用各種互聯網工具，了解及抓住最合適的顧客群，達致營銷最高的效益，此外，透過每年舉辦的「傑出學生巿場顧問計劃」，讓學生掌握更多實戰經驗。

「i」的意思是:

• INTERACTIVE: 課題活潑生動，強調學生、商界和導師三方交流
• INTERNATIONAL: 學系特別鼓勵學生多參加交換生計劃及海外實習，擴闊國際視野。
• INTERLLIGENCE: 在浩蕩的數據世界中，商界對專業的市場數據分析和應用有極大的需求。課程提升學生分析、辨別、和應用前瞻性數據的商業智慧。

環球市場營銷」專業

旨在鼓勵學生積極面向世界，了解各地文化特色, 培養學生成為具環球視野的營銷精英，將來為企業靈活制定相關地區和國家的營銷策略。學生須修讀一門外語，並有機會參加多次海外交換生計劃，讓學生具備充分的能力和堅實的基礎，在未來職場環境中取得成功。

「營銷數據分析」專業

旨在培養學生成為大數據營銷專才，擁有極強的數據分析力，能解讀及利用數據制定具成效的營銷策略。學生具備數學和統計學的專業知識，精於社交媒體和數碼營銷，為企業從大數據中發掘商機。學生更可參加與數據分析相關的實習和專業認證課程，成為未來數據營銷領域中具認證的專才。

與法國和台灣著名學府合辦雙聯學士學位課程

學系特別鼓勵學生擴闊國際視野，多參加交換生計劃及海外實習，學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程，讓優秀的學生在四年內獲取兩個國際性的學位，培養多元文化觸覺，打造全方位的職場競爭力，開拓自己的事業版圖。

• 法國高等經濟商業學院(ESSEC) 是歐洲最頂尖的商學院之一，被稱為「巴黎三大高商」，是少數獲得「商學院三重認證」的院校，更是法國雜誌 ‘Le Point’ 的 Bachelor Degree in France 2022 Ranking獲得第一名。ESSEC非常國際化，有1/3學生為來自98個國家的國際學生，每年有逾500位國際交流生。
• 國立台灣大學 (NTU)是台灣排名第一的大學，於2022年QS世界大學排名是68，是全台灣唯一入選QS 排名前100名的大學，不少台灣名人都於台大出身，亦是台灣諾貝爾獎得主所在的學府。

1. The CityU BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityU BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

2. The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

3. Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

4. Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For further details of the admission and interview requirements, please contact the Department of Marketing.

Applications will be considered on a case-by-case basis.
 

Major courses:

• Advanced Marketing Seminar
• Consumer Behaviour
• E-Marketing
• Marketing Research
• Strategic Marketing
• China Business Workshop
   

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Company Consultancy Project

We emphasise current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies, to explore new business opportunities.

Our Company Partners

Company Consultancy Projects

The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Some of our Company Partners

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Orientation Camp 

Strategic Marketing Committee

More can be found here.

Department of Marketing
College of Business
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents
CityU Talents Programme

The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream

• Provide professional training in data analytics, information management, business knowledge and communication skills
• Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
• Enable students to obtain international professional qualifications (Base SAS)
• Prepare students to work in the areas which require both data analytics and information management knowledge

i. BBA Business Decision Analytics programme offers you:

• Learn business analytics, statistics, business intelligence, risk management, information management skills
• Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
• Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
• Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
• Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

 ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
 

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

Please visit the following website for the detailed curriculum:

• Business Decision Analytics

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

Janice Fung (Intern in PricewaterhouseCoopers)

Hi, I am Janice who took a gap year in 2019-2020 to work in PwC as a technology consulting intern.

Job Duties

I was assigned to several large-scale system implementation projects. As a member of Business Analyst team, I was responsible for consolidating business requirements, developing business process flows, and preparing presentation deck. I was also assigned to write functional specification as well as prepare test cases as deliverables to clients.

Skills that I applied

The most valuable asset that I gain from Business Decision Analytics Programme (formerly named Business Analysis) is the strict logic which is demanded in every job. What seniors appreciate is not only the ability to execute tasks within tight deadlines but also to bring useful insights to the team using a logical mindset.

Edmond Lau (Intern in TransUnion)

I am Edmond. I was the Human Resources Intern at TransUnion in 2019, I applied the position through our department – Management Sciences. Human Resources is often misunderstood by merely acquiring labor along with managing payrolls and benefits. Indeed, it also plays a vital role in ensuring high organizational performance with different metrics. Apart from providing logistical support to Talent Acquisition, I was assigned to design and analyze surveys to assess the effectiveness on onboarding programmes so as to improve employee retention. Besides, the skills learnt in spreadsheet programming and VBA courses have also allowed me to facilitate smooth operations in the field of Compensation & Benefits.

Statistics can be used everywhere, and it plays a big role in long-term success. With the comprehensive statistical knowledge and programming skills offered in Business Analysis (the former of Business Decision Analytics), I am better prepared to excel across different disciplines in the age of data.

Venita Ho (Intern in Standard Chartered Bank and Hang Seng Bank)

Hello, I am Venita. In the past two years, I have completed two internships, at the Standard Chartered and Hang Seng Banks.

Intern in Standard Chartered Bank

I made the decision to apply for an internship at the Standard Chartered Bank, and although at first I was only responsible for data input, I soon got the opportunity to do data analysis using Excel.

Intern in Hang Seng Bank

I was offered an internship at Hang Seng Bank through our department in January this year. After learning SAS programming in the last semester, I wanted to gain more experience by working in banking companies. I have met new friends during my internship period, and it is interesting that most of them are also graduates from Department of Management Sciences. This proves that these banking companies are likely to offer jobs to students from our programme. I am certain that our courses provide us with practical skills that will help us in our future careers.

Students are able to obtain internationally recognised professional qualifications including:

• SAS Base Programmer Certification
• SAS Advanced Programmer Certification
• SAS Predictive Modeler Certification
• The Financial Risk Manager (FRM)

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Management Sciences
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
Undergraduate Catalogue
CityU Scholarships for Hong Kong Talents

The BBA Global Operations Management (GOM) programme aims to enable students to develop student's analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context. Many companies are multi-national corporations and serve multiple global markets with products sourced and produced across many continents. In this increasingly interconnected and interdependent global economy, the process of delivering supplies and goods from one place to another is accomplished through technological innovation. The programme provides students with an integrated curriculum combining general business foundation and advanced management topics to prepare them for managerial positions in a global economy. Students will develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages. The programme enables students to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors.

• 學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等，讓同學能有效運用人力、資金、時間、科技等資源，以創造最大的可持續利潤價值，實現卓越營運
• 透過實踐及學習一流企業所具備的成功因素及技術，令你對企業營運有更深入的了解
• 涵蓋不同行業面對的營運難題，確保畢業生具備足夠的營運知識及技能，將來於本地甚至國際層面上，管理多元化的企業營運以協助企業有效地提升其競爭力
• 提供實習機會，讓同學能學以致用，幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備

i. BBA Global Operations Management offers you:

• Develop your analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context
• Develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages
• Enables you to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors
• Prepare you to start career as management trainee, operations manager, operations analyst, project manager, etc.

ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:

• Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics.

OR

• have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language; OR IELTS overall band score of 6.5 or above; OR TOEFL iBT total score 79 or above (single test date)

Applications will be considered on a case-by-case basis. 

Please visit the following website for the detailed curriculum:

• Global Operations Management

BBA GOM graduates are prepared for careers as management trainees, operations managers, operations analysts, project managers, etc. They typically begin in areas such as consulting, financial operations, health care operations, procurement and sourcing, retail management and supply chain management.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Internship provides them an opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our students in the internships. Below are some of the companies or organizations in which our students worked under the internship programme:

Student sharing

	Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it!
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel.
	Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the  industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge.

Overseas Summer Programmes 

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Operations Management Project offers a unique opportunity for the Global Operations Management students to participate in real business projects and to apply what they have learned in other GOM courses in solving business problems. Student teams will work under faculty supervision to solve operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.

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