School of Creative Media

BSc Creative Media

理學士(創意媒體)
Image
BS
Academic Year of Entry
2024/2025
Admission Code

1468A

Indicative Intake Target

27 (For First Year and Advanced Standing I Entries)* and 
22 (For Senior Year Entry)


Non-Local Places  
(For Overall Direct Applications):

Around 300

Normal Duration of Programme
3 Years (For Advanced Standing I Entry);
2 Years (For Senior Year Entry)
Programme Website
Major Leader
Prof. Kening ZHU

BSc (Huazhong Univ of Science and Technology), PhD (National Univ) 

Deputy Major Leader
Prof. Rynson W H LAU (Department of Computer Science)

BSc (Kent), PhD (Cambridge), SMIEEE

General Enquiries
Contact Type
Phone
Contact Value

+852 3442 8049

Contact Type
Email
Contact Value
Remarks

* for JUPAS and non-JUPAS admissions

Programme Video
Programme Brochure
About Programme
Why BSc Creative Media?

Our programme delivers interdisciplinary teaching by crossing the boundaries between digital media arts and computer science, which ridges creative and technical sides of computer-based media art production. Students will be trained in computer graphics, digital imaging, mobile media, internet applications, computer games and interactive media.

Our Target

This major produces creative media professionals who are proficient in computing technology. Students also gain a solid foundation in creative processes, including game design, user-interface and user-experience (UI/UX) design, animation, computer graphics, storytelling, video, sound, photography, installation and interactive digital media production.

This major combines core courses from the School of Creative Media and the Department of Computer Science to produce graduates who are able to bridge the gap between the technical and artistic sides of the media field. Graduates will be capable of using the latest computing and media technologies in the creation of various media including computer games, UI/UX, animation, special effects, sound, wireless and mobile media, internet application and interactive installation.

Entrance Requirements for Direct / Non-JUPAS Applicants

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A)are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

Curriculum Structure

This major combines core courses offered by the Department of Computer Science and the School of Creative Media, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing teamwork skills and a true understanding of both fields.

Computer Science courses include computer programming, data structures, data storage, networking, applied algorithms, software engineering, computer graphics and AI game programming. These courses equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.

Creative Media courses include contemporary and new media art, computer animation, computer games, visual communication, installation, interactivity and creative media studio. These courses provide students with a good understanding of the creative process and the ability to produce content for digital media projects.

Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams and develop interesting digital media projects.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

For details, please visit the ‘Undergraduate Catalogue

Career Prospect

This major is ideal for students who have strong interests in both computing technologies and creative media. Our graduates are qualified to work in a wide range of digital media companies in areas such as computer animation, special effects, computer games, Internet-based and mobile media. Graduates become part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates are ideal candidates for future management positions.

Student/Alumni Sharing

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BScCM#section--student-work.

Our “Alumni Spotlight”:

​Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
 

Student Exchange/Internship

Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.

What's More
Did You Know

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:

• The Golden Nica in Artificial Intelligence & Life Art Category, Prix Ars Electronica 2023 
• Gold Award (2018, 2022) and Silver Award (2015, 2019, 2022) in the Media Art Category, Best Local Work (2017), and Emerging Talent Award (2016), the Hong Kong Independent Short Film and Video Awards (ifva) 
• ABC TV Award, The 17th Osaka Asian Film Festival 2022 
• Artist of the Year (Media Arts) (2021, 2022), Award for Young Artist (Media Arts) (2012-14, 2018-20, 2022), Award for Young Artist (Film) (2012), Award for Young Artist (Visual Arts) (2017), and Artist of the Year (Film) (2017), Award for Arts Promotion and Education (2022), the Hong Kong Arts Development Awards 
• Best New Director, the 40th Hong Kong Film Awards, 2022 
• Grand Prize and Regional Gold Award (2020) and Asia Grand Prize (2019, 2022), DigiCon6 Asia 
• Best New Director, the Hong Kong Film Directors' Guild 2021 Awards 
• The Audience Choice Award, The Hong Kong Asian Film Festival 2021 
• Best Abstract Film Award, The London International Animation Festival 2021 
• Best Art Direction, the 39th Hong Kong Film Awards, 2020 
• The Golden Nica in Digital Communities Category, Prix Ars Electronica 2020 
• Giga-Hertz Production Prize, Giga-Hertz Award 2020 
• Gold Award (2011-2013, 2015-2017, 2020) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva) 
• Gold Award (2014, 2020), Silver Award (2014, 2016, 2018) and Excellence Award (2018) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva) 
• WMA Masters Award 2013, 2016 and 2020, WMA Commission Recipient 2018 
• Gold Award, Tier 1 - Animation Start-ups, The 7th Animation Support Program, 2020 
• Best Animated Feature, the Oscars, 2018 
• Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018 
• One of the Ten Outstanding Young Persons in Hong Kong, 2018 
• Best New Director, the 36th Hong Kong Film Awards, 2017 
• Grand Prix, the 12th Osaka Asian Film Festival, 2017 
• Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017 
• Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016 
• Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016 
• Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016 

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

• Carnegie Mellon University, USA (media art) 
• Concordia University, Canada (media art and sculpture) 
• Duke University, USA (experimental and documentary media) 
• Georgia Institute of Technology, USA (human-computer interaction) 
• Goldsmiths, University of London, UK (urban photography, visual anthropology) 
• Graduate School of Media Design, Keio University, Japan (media design) 
• King’s College London, UK (critical theory) 
• Massachusetts Institute of Technology, USA (media design; art, culture and technology) 
• National Film and Television School, UK (animation) 
• Slade School of Fine Art, University College London, UK (sculpture) 
• The Royal College of Art, UK (visual communication design) 
• University of the Arts London, UK (fine arts, fashion photography) 
• University of California, Los Angeles, USA (media design) 
• University of Oslo, Norway (media studies) 
• University of Southern California, USA (digital media) 
• University of Washington, USA (digital media art)

Bonus Features

Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.

1041 (JS1041)

School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media)

School of Creative Media

view

1042 (JS1042)

BA Creative Media

School of Creative Media

view

1043 (JS1043)

BSc Creative Media

School of Creative Media

view

1044 (JS1044)

BAS New Media

School of Creative Media

view

1471A

BAS New Media

School of Creative Media

view