BAS New Media
1471A
Local Places:
19 (For First Year and Advanced Standing I Entries)* and
13 (For Senior Year Entry)
Non-Local Places
(For Overall Direct Applications):
Around 300
2 Years (For Senior Year Entry)
* for JUPAS and non-JUPAS admissions
The BAS major is a unique programme that fosters interdisciplinary enquiry, balances theoretical knowledge and practical skills in new media arts, connects technological and scientific concepts and methods to creative practices, offers signature courses in Arts Tech, and prepares students for jobs in new media arts and creative industries. This major is designed for students who want to explore the intersection of art, science, and technology, and to develop the skills and knowledge necessary to succeed in the rapidly-evolving creative industries.
Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking major is a response to this cutting-edge trend in the creative world.
This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.
This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.
Portfolio Submission
Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.
Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.
Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.
All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.
For details, please visit the ‘Undergraduate Catalogue’.
Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.
Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work.
Our “Alumni Spotlight”:
Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris
Eric Siu at https://www.cityu.edu.hk/aro/alumnistories/08.htm
Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
• The Golden Nica in Artificial Intelligence & Life Art Category, Prix Ars Electronica 2023
• Gold Award (2018, 2022) and Silver Award (2015, 2019, 2022) in the Media Art Category, Best Local Work (2017), and Emerging Talent Award (2016), the Hong Kong Independent Short Film and Video Awards (ifva)
• ABC TV Award, The 17th Osaka Asian Film Festival 2022
• Artist of the Year (Media Arts) (2021, 2022), Award for Young Artist (Media Arts) (2012-14, 2018-20, 2022), Award for Young Artist (Film) (2012), Award for Young Artist (Visual Arts) (2017), and Artist of the Year (Film) (2017), Award for Arts Promotion and Education (2022), the Hong Kong Arts Development Awards
• Best New Director, the 40th Hong Kong Film Awards, 2022
• Grand Prize and Regional Gold Award (2020) and Asia Grand Prize (2019, 2022), DigiCon6 Asia
• Best New Director, the Hong Kong Film Directors' Guild 2021 Awards
• The Audience Choice Award, The Hong Kong Asian Film Festival 2021
• Best Abstract Film Award, The London International Animation Festival 2021
• Best Art Direction, the 39th Hong Kong Film Awards, 2020
• The Golden Nica in Digital Communities Category, Prix Ars Electronica 2020
• Giga-Hertz Production Prize, Giga-Hertz Award 2020
• Gold Award (2011-2013, 2015-2017, 2020) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
• Gold Award (2014, 2020), Silver Award (2014, 2016, 2018) and Excellence Award (2018) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
• WMA Masters Award 2013, 2016 and 2020, WMA Commission Recipient 2018
• Gold Award, Tier 1 - Animation Start-ups, The 7th Animation Support Program, 2020
• Best Animated Feature, the Oscars, 2018
• Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
• One of the Ten Outstanding Young Persons in Hong Kong, 2018
• Best New Director, the 36th Hong Kong Film Awards, 2017
• Grand Prix, the 12th Osaka Asian Film Festival, 2017
• Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
• Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
• Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
• Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
• Carnegie Mellon University, USA (media art)
• Concordia University, Canada (media art and sculpture)
• Duke University, USA (experimental and documentary media)
• Georgia Institute of Technology, USA (human-computer interaction)
• Goldsmiths, University of London, UK (urban photography, visual anthropology)
• Graduate School of Media Design, Keio University, Japan (media design)
• King’s College London, UK (critical theory)
• Massachusetts Institute of Technology, USA (media design; art, culture and technology)
• National Film and Television School, UK (animation)
• Slade School of Fine Art, University College London, UK (sculpture)
• The Royal College of Art, UK (visual communication design)
• University of the Arts London, UK (fine arts, fashion photography)
• University of California, Los Angeles, USA (media design)
• University of Oslo, Norway (media studies)
• University of Southern California, USA (digital media)
• University of Washington, USA (digital media art)
Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
