Business and Management 商学与管理 (CB)
Area of Research
研究方向
Knowledge is about value creation. It is the intellectual capital of organizations. Innovation is a main source of knowledge generation and organizational renewal in the knowledge economy. Managing knowledge and innovation successfully is thus the key to leveraging intellectual capital for competitive advantage in the modern business world.
Our focus in this area of research is on the management of knowledge and innovation for the purpose of enhancing business decision-making and organizational competitiveness, particularly in the Asian context. We take an interdisciplinary research approach and draw researchers from across the disciplines of information systems, management, management sciences, marketing and economics. Examples of specific problem areas researchers in this group address include (among others): knowledge-based logistics and transportation management, knowledge/information systems design, adoption and security, product innovation management and strategy, impact of knowledge and innovation management, and the human, economics, marketing and policy aspects of knowledge and innovation. Although our KIM research has an Asian focus, rapidly increasing economic globalization and technological connectively has made it imperative that we bear a global perspective in mind when addressing research issues. For examaple, our research in this area often involves a cross-cultural dimension.
商学与管理项目将围绕知识管理系统、商贸智能系统、智能开发统计模型、信息科技为本之创新及管理、智能化物流、企业战略、经济及金融等领域，培养具有现代科技背景、有较强适应能力、具有独立开展本学科科学研究工作的能力的高层次人才，满足管理科学研究、政府经济管理、大中型企业管理等方面的人才需求。