1. Core Courses (6 credit units) |
| Course Code | Course Title | Credit Units |
|---|
| CB2601 | Marketing | 3 | | MKT3603 | Consumer Behaviour | 3 |
|
2. Electives (9 credit units)
Any 3 courses from the following electives. |
| Course Code | Course Title | Credit Units |
|---|
| MKT3602 | Marketing Research | 3 | | MKT3607 | Design Thinking and Creativity in Marketing | 3 | | MKT3608 | Marketing Intelligence and Applications of Analytics | 3 | | MKT4604 | Marketing in China | 3 | | MKT4605 | International Marketing | 3 | | MKT4606 | Strategic Marketing | 3 | | MKT4610 | Customer Relationship Management | 3 | | MKT4622 | Services Marketing | 3 | | MKT4623 | Selling and Sales Management | 3 | | MKT4624 | Retail Management | 3 | | MKT4625 | Advertising Management and Integrated Marketing Communications | 3 | | MKT4628 | Digital Marketing | 3 | | MKT4629 | Social Media Marketing | 3 | | MKT4633 | Cultural Advertising | 3 | | MKT4634 | Fundamentals of Public Relations | 3 | | MKT4636 | Customer Analytics | 3 | | MKT4637 | Event Marketing | 3 | | MKT4650 | Designing Brand and Customer Experience | 3 | | MKT4652 | Designing and Developing Innovative Products | 3 | | MKT4680 | Digital Marketing Tools & Analytics | 3 | | MKT4681 | Data Strategy for Marketing | 3 |
|
