MKT4624 - Retail Management | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to: a) provide students with key concepts of retail management and marketing including roles of retailing usiness, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix; b) equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context; c) familiarize students with marketing research relevant to retailing business with applications in Hong Kong business environments. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
MKT4624.pdf |