MKT4622 - Services Marketing | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to: a) provide students with key concepts of services marketing including roles of service providers, importance of services marketing and the services marketing mix; b) equip students with essential service marketing skills with emphasis on how to communicate with customers effectively; c) familiarize students with marketing research relevant to services with applications in Hong Kong business environments. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 70% | ||||||||||
Examination: 30% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
MKT4622.pdf |