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MKT4633 - Cultural Advertising

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

The aims of the course are to:

  • Introduce students to issues that are affecting advertising and other communication tools in global context.
  • Provide students with knowledge of key environmental factors that are affecting global marketers such as the impact of culture, regulation, competition, and political and economic forces.
  • Develop students' practical skills required by global managers in creating effective International advertising strategies.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT4633.pdf