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MKT4628 - Digital Marketing Strategy

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Pre-cursor(s)
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with the knowledge of the fundamental and critical impacts of Internet and how it changes traditional marketing. Prevailing techniques in understanding digital marketing opportunities, challenges, and strategies and design of digital marketing plan will be included.  


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 65%
Examination: 35%
Examination Duration: 2 hours
 
Detailed Course Information
MKT4628.pdf