New CityU marketing logo launched in support of Strategic Plan 2015–2020
City University of Hong Kong (CityU) has launched a new marketing logo as part of its branding campaign designed to unify all of the University’s communications with stakeholders and reflect its core values. In upcoming months, the new marketing logo will increasingly be used for all University events and related promotional materials, as well as on stationery, name cards and other communications, in place of the old blue/green CityU logo. Copies of the new marketing logo and branding guidelines are available at www.cityu.edu.hk/cpro/cityu_brand.html, while the Communications and Public Relations Office is in the process of drawing up comprehensive brand guidelines for the use of the new logo, which will be available by the final quarter of the year.
The new branding campaign ties in with CityU’s Strategic Plan 2015–2020, titled Making a Difference through Excellence in Research and Professional Education. As one of the primary objectives of this plan is to engage stakeholders and build support, maintaining a strong brand is essential for clearly communicating what the University stands for.
CityU has grown into a world-class university, as reflected in our rapid rise in the Quacquarelli Symonds rankings to 9th in Asia and around the 100 mark among global universities.
Consistency in branding, which includes the new logo, is the key to success, and the refreshed design aligns strongly with our energetic, innovative and forward-looking character as well as our aspirations to be a global leader.
The bold burgundy colouring and the dynamic shape perfectly capture the essence of CityU—Professional, Creative, For the World—while the 3D visual effects stemming from the gradation, or the sunray on the logo, add energy and vibrancy. A video on the new logo can be viewed here.
“A strong brand reflecting CityU’s dynamism and progressive spirit will help stakeholders in Hong Kong and overseas to identify more closely with the University and establish a greater sense of solidarity,” said Professor Way Kuo, President of CityU.