| Course Code |
Course Title |
Syllabus |
|
COM1101
|
Media and Communication in the Digital Age
|
|
|
COM2103
|
Communication Research Methods
|
|
|
COM2105
|
Visual Communication
|
|
|
COM2116
|
Audience Analytics and Media Strategies
|
|
|
COM2118
|
Media and Society
|
|
|
COM2120
|
Health Communication
|
|
|
COM2201
|
News Writing and Reporting
|
|
|
COM2202
|
Writing for the Media
|
|
|
COM2303
|
Video Production and Editing
|
|
|
COM2401
|
Fundamentals of Advertising
|
|
|
COM2402
|
Principles of Public Relations
|
|
|
COM2405
|
Communication and Marketing
|
|
|
COM2407
|
Integrated Marketing Communication Principles and Practices
|
|
|
COM2501
|
Internet Communication
|
|
|
COM2502
|
Multimedia Authoring
|
|
|
COM2509
|
Interactive Digital Communication
|
|
|
COM2510
|
Generative AI for Multimedia Authoring
|
|
|
COM3107
|
Fundamentals of Persuasive Communication
|
|
|
COM3109
|
Media and Communication in Chinese Contexts
|
|
|
COM3115
|
Communication Law and Ethics
|
|
|
COM3117
|
Media, Communication and Public Opinion
|
|
|
COM3119
|
International Communication
|
|
|
COM3203
|
Data Journalism
|
|
|
COM3209
|
Digital Photojournalism
|
|
|
COM3211
|
Business Journalism
|
|
|
COM3404
|
Event Planning and Management
|
|
|
COM3406
|
Strategic Media Planning
|
|
|
COM3408
|
Integrated Strategic Communication
|
|
|
COM3410
|
Consumer Behavior Analysis
|
|
|
COM3411
|
Interactive Advertising
|
|
|
COM3412
|
Advertising Production Design
|
|
|
COM3413
|
Writing for Public Relations
|
|
|
COM3505
|
Internet Content Management for Strategic Communication
|
|
|
COM3507
|
Digital Art and Communication
|
|
|
COM3508
|
Emerging Technologies in Multimodal Communication
|
|
|
COM3510
|
Digital e-Marketing Communication
|
|
|
COM3511
|
AI and Strategic Communication
|
|
|
COM4114
|
Crisis Communication
|
|
|
COM4204
|
News Feature Writing
|
|
|
COM4205
|
Advanced News Reporting
|
|
|
COM4207
|
Campaign Planning and Management
|
|
|
COM4208
|
Magazine Writing and Production
|
|
|
COM4210
|
Cross-Platform Publication Design and Layout
|
|
|
COM4305
|
Current Affairs Documentary Production
|
|
|
COM4306
|
Video News Reporting
|
|
|
COM4307
|
Video News Production and Anchoring
|
|
|
COM4308
|
Convergent Newsroom Practicum
|
|
|
COM4309
|
Radio News Production
|
|
|
COM4403
|
Communication Management
|
|
|
COM4414
|
Broadcast Advertising
|
|
|
COM4504
|
Communication Design
|
|
|
COM4506
|
Multimedia Campaign
|
|
|
COM4511
|
Social Media and Communication
|
|
|
COM4602
|
Topical Studies in Communication
|
|
|
COM4603
|
Professional Communication Internship
|
|
|
COM4604
|
Communication Practicum
|
|
|
COM5101
|
Communication Fundamentals
|
|
|
COM5102
|
Global Media in the Digital Era
|
|
|
COM5103
|
Policy and Regulations of New Media
|
|
|
COM5104
|
Research Methods for Communication and New Media
|
|
|
COM5105
|
Media Economics and Management
|
|
|
COM5106
|
Integrated Marketing Communication
|
|
|
COM5107
|
Professional Communication Skills
|
|
|
COM5108
|
Psychological Processing of New Media
|
|
|
COM5110
|
Public Communication Campaign Management
|
|
|
COM5111
|
AI and Digital Marketing for Entrepreneurs
|
|
|
COM5112
|
Communication Research Seminar
|
|
|
COM5401
|
Advertising Production and Management
|
|
|
COM5402
|
Public Relations Strategies
|
|
|
COM5403
|
Crisis Communication and Management
|
|
|
COM5404
|
Stakeholders Relationship Management
|
|
|
COM5405
|
Consumer Behavior Insight
|
|
|
COM5406
|
Entrepreneurship and Business Planning
|
|
|
COM5407
|
Financial Communication and Promotion
|
|
|
COM5408
|
Global Promotion and Branding
|
|
|
COM5501
|
Internet Communication
|
|
|
COM5502
|
Multimedia Communication
|
|
|
COM5503
|
Dynamic Web Communication
|
|
|
COM5504
|
Advanced Multimedia Communication
|
|
|
COM5505
|
Digital Media for E-Marketing
|
|
|
COM5506
|
Social Network Analysis for Communication
|
|
|
COM5507
|
Social Media Data Acquisition and Processing
|
|
|
COM5508
|
Media Data Analytics
|
|
|
COM5509
|
Digital Visual Media
|
|
|
COM5602
|
Directed Studies
|
|
|
COM5603
|
Dissertation
|
|
|
COM5604
|
Professional Internship
|
|
|
COM5605
|
Multimedia Practicum
|
|
|
COM6601
|
Capstone Project
|
|
|
COM8000
|
Communication and Society
|
|
|
COM8001
|
Social Science Theories in Communication
|
|
|
COM8002
|
Proseminar in Communication Studies
|
|
|
COM8003
|
Communication Theories and Social Change
|
|
|
COM8004
|
Media in Greater China
|
|
|
COM8005
|
Quantitative Research Methods in Media and Communication
|
|
|
COM8006
|
Qualitative Research Methods in Media and Communication
|
|
|
COM8007
|
Multivariate Analysis in Communication Research
|
|
|
COM8008
|
Selected Issues and Topics in Communication
|
|
|
COM8009
|
Independent Studies
|
|
|
COM8010
|
Computational Social Science Methods
|
|
