AUTM's Technology Marketing and Technology Valuation Courses were held on 14-15 December 2023 in The Hong Kong Polytechnic University (PolyU). AUTM courses are designed for technology transfer practitioners, both in the academic and professional field. The courses address key issues during the technology transfer process, dealing with the arts and science of stakeholder engagement, sharing and alignment of objectives, and achieving shared understanding and agreement through constructive deal making through realistic terms for commercial exploitation of IPs through licensing.

Participants gained valuable insights from industry experts on engaging researchers and innovators for IP commercialization, building community advocates, effective communication strategies, and technology marketing.

As one of the key co-organizers, we would like to extend our special thanks to the hosting institution KTEO of PolyU and the IP Department, for their support in making this event a success.  Contributions from all other co-organizers were greatly appreciated as well.