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Digital Television and Broadcasting
Advanced Standing II
Major
Digital Television and Broadcasting
數碼電視與廣播
Degree / Award Title
Bachelor of Arts in Digital Television and Broadcasting
文學士(數碼電視與廣播)
Offering Academic Unit
Department of Media and Communication
Normal Period of Study
2 years
Maximum Period of Study
5 years
Credit Units Required for Graduation
66 credit units
Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (12 credit units)Catalogue Term : Semester A 2024/25



  Credit Units
University Requirements GE2412 English for Humanities and Social Sciences 3
Distributional Requirements Take 1 course from any one of the three distributional areas:

Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organisations
Area 3: Science and Technology

Visit the GE website for more course information.
3
College-specified Courses

Take 2 courses from the following:

CAH2503 World Art and Culture
CAH2510 Cultural Exchange in Global Context
CAH2516 Society and Performance
CAH2545 Texts in Chinese Art and Culture
CAH2812 Early and Imperial China
CAH2854 Urban History of China
CAH2865 History of Chinese Art
CAH3522 Culture and Heritage of Asian Communities
CAH3852 World Archaeology
COM3107 Fundamentals of Persuasive Communication
COM3408 Integrated Strategic Communication
EN2321 Modern and Contemporary Fiction
EN2721 The Art of Life Narrative
EN2801 Popular Culture and Social Life
EN2848 Language and Digital Media
EN3579 World Literature in English
EN3591 Hong Kong Language and Society
LT2229 Fundamentals of Linguistics
LT2232 English Linguistics - Communicative Functions of Grammar
LT2306 Appreciating Written Texts
LT3234 Language and Cognition
LT3345 Discovering and Managing Terms
PIA2032 Hong Kong: Continuity and Change
PIA2073 Understanding Culture in Japan and China through Film
PIA2200 Introduction to International Studies Through Film
PIA2224 Environmental Issues and Sustainable Development
PIA2308 Working with Clients in Public Service
PIA3033 Culture and Change in Asia
PIA3113 Issues in Contemporary World Politics
PIA3120 Politics and Media
PIA3207 Health Care Policy and Ethics
PIA3309 Comparative Public Policy and Management
PIA3310 Smart Government and Sustainable Cities
PIA3410 Management Ethics
PIA3900 Innovation and Governance
PIA4953 Housing Policy and Contemporary Society
PIA4954 Housing Management and Practice
SS1012 Youth in a Changing Society
SS2613 Psychology for Young Professionals
6

College / School Requirements (0 credit units)Catalogue Term : Semester A 2024/25



Full exemption from college requirements is given.

Major Requirements (48 credit units)Catalogue Term : Semester A 2024/25



1. Core Courses (33 credit units)
Course CodeCourse TitleCredit UnitsRemarks
COM2116Audience Analytics and Media Strategies3
COM2202Writing for the Media3For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT2306 in the second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT2306, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT2306 in the home major.
COM2303Video Production and Editing3
COM3115Communication Law and Ethics3
COM3119International Communication3
COM3209Digital Photojournalism3
COM3508Emerging Technologies in Multimodal Communication3
COM4305Current Affairs Documentary Production3
COM4306Video News Reporting3
COM4307Video News Production and Anchoring3
COM4308Convergent Newsroom Practicum3

2. Core Elective (3 credit units)

Choose one of the following courses
Course CodeCourse TitleCredit Units
COM3203Data Journalism3
COM4309Radio News Production3

3. Electives (12 credit units)
Course CodeCourse TitleCredit UnitsRemarks
COM2120Health Communication3
COM2201News Writing and Reporting3
COM2401Fundamentals of Advertising3
COM2402Principles of Public Relations3
COM2407Integrated Marketing Communication Principles and Practices3
COM2501Internet Communication3For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3210 in second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT3210, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3210 in the home major.
COM2509Interactive Digital Communication3
COM3211Business Journalism3
COM3406Strategic Media Planning3
COM3408Integrated Strategic Communication3
COM3411Interactive Advertising3For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3399 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3399 in the home major.
COM3412Advertising Production Design3
COM3413Writing for Public Relations3
COM3507Digital Art and Communication3
COM4114Crisis Communication3
COM4204News Feature Writing3
COM4403Communication Management3
COM4414Broadcast Advertising3
COM4504Communication Design3
COM4603Professional Communication Internship3For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3199 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3199 in the home major.
COM4604Communication Practicum3
MGT2324Introduction to Entrepreneurship3
MKT4628Digital Marketing3
SM4125Computer Animation for Interactive Content3