Programmes

Master of Arts in Communication and New Media

Programme	Master of Arts in Communication and New Media 文學碩士(傳播與新媒體)
Award Title	Master of Arts in Communication and New Media 文學碩士(傳播與新媒體)
Offering Academic Unit	Department of Media and Communication
Mode of Study	Combined mode

Normal Period of Study

- 1 year (full-time)
- 2 years (part-time/combined mode)

Maximum Period of Study

- 2.5 years (full-time)
- 5 years (part-time/combined mode)

Credit Units Required for Graduation

Programme Aims

This programme aims to provide advanced training on human communication theories and cutting-edge media technologies for professionals working in the following fields: mass media, advertising, public relations, marketing, corporate communication, governmental or non-profit organizational communication, web and multimedia production and communication, mobile media and other communication-related sectors. The streams of the programme offer students training to specific areas to fit their career goals. Graduates from the programme are expected to become knowledgeable, skillful and innovative in planning, designing, producing, and evaluating communication projects embedded with new media technology.

Programme Intended Learning Outcomes (PILOs)

Upon successful completion of this Programme, students should be able:

To discover conceptual underpinnings and empirical bases of major schools of thoughts in communication and new media;
To compare and explain similarities and differences in policy and regulations of traditional and new media across societies within and outside Greater China;
To analyse key issues in the contemporary debates on the globalization of local and national media and communication industries;
To design and implement innovative communication projects involving the Internet, multimedia and/or other new technologies;
To evaluate the effectiveness of innovative technology-embedded communication projects;
To apply the learned conceptual, technical, creative and managerial skills in communication practices.

Programme Requirements

Programme Core Course for All Streams (12 credits)

Course Code	Course Title	Credit Units
COM5101	Communication Fundamentals	3
COM5104	Research Methods for Communication and New Media	3
COM5501	Internet Communication	3
COM6601	Capstone Project	3

1. Media Data Analytics Stream

A) Stream Compulsory Courses (9 Credit units)

Course Code	Course Title	Credit Units
COM5506	Social Network Analysis for Communication	3
COM5507	Social Media Data Acquisition and Processing	3
COM5508	Media Data Analytics	3

B) Stream Electives (6 credit units)

Course Code	Course Title	Credit Units
COM5105	Media Economics and Management	3
COM5106	Integrated Marketing Communication	3
COM5107	Professional Communication Skills	3
COM5108	Psychological Processing of New Media	3
COM5110	Public Communication Campaign Management	3
COM5112	Communication Research Seminar	3
COM5401	Advertising Production and Management	3
COM5402	Public Relations Strategies	3
COM5403	Crisis Communication and Management	3
COM5502	Multimedia Communication	3
COM5503	Dynamic Web Communication	3
COM5504	Advanced Multimedia Communication	3
COM5505	Digital Media for E-Marketing	3
COM5602	Directed Studies	3
COM5603	Dissertation	3
COM5604	Professional Internship	3
COM5605	Multimedia Practicum	3

2. Digital Media Stream

A) Stream Compulsory Courses (9 credit units)

Course Code	Course Title	Credit Units
COM5102	Global Media in the Digital Era	3
COM5103	Policy and Regulations of New Media	3
COM5509	Digital Visual Media	3

B) Stream Elective Courses (6 credit units)

Course Code	Course Title	Credit Units
COM5105	Media Economics and Management	3
COM5106	Integrated Marketing Communication	3
COM5107	Professional Communication Skills	3
COM5108	Psychological Processing of New Media	3
COM5110	Public Communication Campaign Management	3
COM5112	Communication Research Seminar	3
COM5401	Advertising Production and Management	3
COM5402	Public Relations Strategies	3
COM5403	Crisis Communication and Management	3
COM5502	Multimedia Communication	3
COM5503	Dynamic Web Communication	3
COM5504	Advanced Multimedia Communication	3
COM5505	Digital Media for E-Marketing	3
COM5602	Directed Studies	3
COM5603	Dissertation	3
COM5604	Professional Internship	3
COM5605	Multimedia Practicum	3

Professional Recognition

Nil

Additional Information

Nil

Related Links

Department of Media and Communication