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COM5104 - Research Methods for Communication and New Media

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course is designed to provide training on research methods in communication and new media. It aims to:
 
  1. examine basic concepts of communication research;
  2. introduce specific data collection methods such as survey, content analysis, experimental design and qualitative methods;
  3. practice statistical techniques including sampling, descriptive and inferential analyses;
  4. oral and written presentation of research results. 
By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
COM5104.pdf

Useful Links
Department of Media and Communication