國立中興大學 行銷學系 副教授
個人簡介
Dr WU Chih-Wen received the MS Degree in Real Estate from University of Wisconsin-Madison in 1993， and the PhD degree in Business and Management from University of Glasgow. I teach an do research at the Department of Marketing of National Chung Hsing University.
He is currently a Associate Professor in National Chung Hsing University. My Research Interests are in the areas of International Marketing， Strategic Marketing， Entrepreneurship and Innovation， Customer Relationship Management， E-business， Social Media. He is guest editor for the top SSCI journal of Business Research for the special issue of Global entrepreneurship and innovation in management. Chih-Wen Wu (2016， Jul). Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation， data analysis， and findings. Journal of Business Research， in Press. (SSCI， 54/115， Business). Chih-Wen Wu， Kun-Huang Huarng (2015， Apr). Global entrepreneurship and innovation in management. Journal of Business Research， 68(4)， 743-747.(SSCI， 54/115， Business).
發言題目：《創業和創新管理教育問題》
entrepreneurship and innovation in management education course
