We recruit those who are interested in getting into, or are from the communication industry, including:
To be eligible for admission, you must satisfy the following General Entrance Requirements:
a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:
@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period.
#Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityUHK is 3401.
The MA in Integrated Marketing Communication (MAIMC) is a programme launched by the Department of Media and Communication in 2008, having the following features:
It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree.
It is the first and only MA programme of its kind in UGC-funded universities in Hong Kong.
The curriculum:
The curriculum of the MAIMC program is modeled after leading programs in such universities as Northwestern University in the United States, consisting of four integrated components: 1) advertising, 2) public relations, 3) marketing, and 4) new media technologies. The curriculum contains mainly two module courses: 1) core courses and 2) elective courses.
The seven core courses (21 credit units) are:
Research Methods for Communication and New Media
Integrated Marketing Communication
Advertising Production and Management
Public Relations Strategies
Crisis Communication and Management
Consumer Behavior Insight
Capstone Project
Electives (9 credit units) include some of the following courses:
Global Media in the Digital Era
Psychological Processing of New Media
Public Communication Campaign Management
AI and Digital Marketing for Entrepreneurs
Communication Research Seminar
Stakeholders Relationship Management
Entrepreneurship and Business Planning
Financial Communication and Promotion
Global Promotion and Branding
Multimedia Communication
Dynamic Web Communication
Advanced Multimedia Communication
Digital Media for E-marketing
Social Network Analysis for Communication
Social Media Data Acquisition and Processing
Digital Visual Media
Introduction to Artificial Intelligence
Social Media Influencer
Human-AI Communication Workshop
AI Communication Ethics and Governance
Mobile Communication and Apps Design
Directed Studies
Dissertation
Professional Internship
Multimedia Practicum
By emphasizing analytical approach, rigorous research, creative and compelling content development and emerging technologies, we provide our students with the skills, knowledge and experience they need to meet today's marketing challenges with creativity and innovation.
