There are plenty of sophisticated data analytics tools in the market, but none are simple enough for educated users to use and share their insights without spending a great deal of time to learn. The volume of data is exploding. We believe that people will have more access to data and get more value from the data if they are empowered with a powerful and intuitive tool. The mission of Theyta is to provide such a tool to facilitate data utilisation and dissemination with a user-friendly design and plug-and-play functions so that people can refine and extract meaningful stories from their data.