PETS & PAW is a pet food start-up whose a mission is to provide tailor-made, nutritious meal plans for pets, by combining intensive market research and comprehensive menu design to create innovative products that address identified needs in the pet food market. Currently, we are developing personalised meal plans for dogs to cater for their individual needs and improve their overall health and well-being. PETS & PAW plans to generate revenue through product sales and membership fees. The company will focus on strategic niche marketing to educate consumers about the benefits of the company’s innovative products in target markets. PETS & PAW also plans to establish strategic partnerships to manufacture, deliver and market their products.