After conducting thorough user research, we discovered three significant challenges for our target users – minimalist fashion enthusiasts in Hong Kong and Taiwan when shopping for minimalist clothing and styling online:
- Expectation discrepancies between the clothing received and the product images displayed on e-commerce websites.
- Limited time for, and insufficient knowledge of, minimalist fashion styling.
- Difficulty in finding a good fit, proper sizing and suitable cuts of clothing.
Our objective is to develop a mobile application to alleviate these pain points and simplify and enhance the users' styling and shopping experience. We provide a user-friendly platform that enables effortless and diverse styling options, as well as instant purchase capabilities.
Mr Wong Kin-pan* (Alumnus, Department of Media and Communication, City University of Hong Kong)
Miss Chan Hei-tung (Alumna, Department of Media and Communication, City University of Hong Kong)
Mr Wong Tin-sen (Institute of Vocational Education)
* Person-in-charge
(Info based on the team's application form)
- CityU HK Tech 300 Seed Fund (2023)