Mr Eden Lu is currently the Co-Founder and Director of Roborn Group, a leading company which uses motion control system as its core technology, together with 5G, AI, IoT and Cloud, to drive and develop comprehensive robotic products and solutions. Roborn advocates Techanization™, integrating modern technology into ecologies, realising human-machine cooperation and virtual interaction to improve productivity and efficiency and to make human being better.

Prior to establishing Roborn, Mr Lu worked in international luxury brands and was responsible for marketing, operations, brand management, customer experience, business development and corporate brand strategy.

Mr Lu holds a Bachelor Degree in Business Economics from City University of Hong Kong, and a Master of Business Administration from The Chinese University of Hong Kong.

(Updated as at Apr 2022)