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COM3511 - AI and Strategic Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This is an introductory course on AI (artificial intelligence) technology and communication, aiming to provide conceptual foundations of AI and its practical applications on strategic communication. From the interdisciplinary perspective, it delivers the basic elements and functions of AI and discusses the role of AI in human communication. It introduces students to various applications of AI on strategic communication, including health campaigns, political advertising, misinformation correction and e-marketing. It also provides students with basic analytic tools, such as automated content analysis and statistical classification.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

COM3511.pdf