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ADSE6048 - Marketing Strategy for Engineers

Offering Academic Unit
Department of Systems Engineering
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
SEEM5009 Industrial Marketing Management for Engineers (offered until 2021/22) or ADSE5009 Industrial Marketing Management for Engineers
Equivalent Course(s)
SEEM6048 Marketing Strategy for Engineers (offered until 2021/22)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to provide postgraduate engineering and engineering management students with the essentials of strategic marketing in today’s industrial organizations. Students will appreciate how engineering activities and production operations influence, and are influenced by the organization’s product and marketing strategies.  At the operational level, through this course students will learn to develop and implement customer-focused marketing plans; at the strategic level, they will be able to align strategic marketing with organizational goals.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
ADSE6048.pdf

Useful Links
Department of Systems Engineering