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ADSE5009 - Industrial Marketing Management for Engineers

Offering Academic Unit
Department of Systems Engineering
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
SEEM5009 Industrial Marketing Management for Engineers(offered until 2021/22)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to provide engineering professionals with the essential industrial marketing management skills. Students will be exposed to the nature, structure and distinguishing characteristics of the industrial markets; learning activities are designed in ways which enable them to develop (or enhance) their skills in analysing customer needs and developing business marketing strategies.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
 
Detailed Course Information
ADSE5009.pdf

Useful Links
Department of Systems Engineering