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FB6811 - Strategic Management

Offering Academic Unit
College of Business
Credit Units
3
Course Duration
One semester
Exclusive Courses:
Course Offering Term*:
Summer 2019

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to focus on business success from a big picture perspective.  Using the language and mindset of business leaders, theory and practice are integrated by applying conceptual models/tools and practical advice to: define, evaluate and achieve business success; analyze organizations and their business environments; design and evaluate corporate and business (competitive) strategies; identify and understand the implications of environmental changes; and effectively manage strategy making, strategy implementation, and organizational change in different organizational contexts.
 
After completing this course, students should:
  • be able to apply the key concepts, models, and principles of strategic management to identify, describe and explain real-world business phenomena;
  • understand the multi-faceted roles of general managers in terms of both their responsibilities to assorted stakeholders and need to integrate and coordinate the activities of various business functions;
  • be able to conduct a systematic, integrated and comprehensive analysis of an organization and its business environment;
  • be able to identify and design alternative strategies, and to assess their suitability in different situations and contexts;
  • understand the major issues and key principles involved in formulating and implementing strategy in different contexts;
  • appreciate the ethical issues that general managers face and be sensitive to the social responsibilities of corporations.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6811.pdf

Useful Links
College of Business