In today's competitive global markets, continuous product design and innovation are essential for modern enterprises to maintain their edge. This course equips students with foundational knowledge and skills critical for successful product development and innovation. Students will learn a wide range of theories, methods, and tools to support empathy, ideation, prototyping, user discovery, and product optimization throughout the product innovation process. Special emphasis is placed on harnessing cutting-edge generative AI in design to boost creativity and drive innovation. Through a team-based design project, students will gain hands-on experience and may develop innovative products with commercialization potential. This course is tailored to prepare students for leadership roles in innovation-driven careers.

Examination: Students will be assessed via the examination to their understanding of the concepts and techniques learned as well as the capabilities to apply these concepts, theories and techniques. For a student to pass the course, at least 30% of the maximum mark for the examination should be obtained.