The course aims to teach students the principles, practices and skills in broadcast advertising. It examines various broadcast communication channels, delivery strategies and advertising media that are used to inform potential customers about products, services and ideas. It equips students with knowledge of and skills in the conception, creation, production and pitching of broadcast advertising. Topics include an overview of the commercial industry in the Greater China region and worldwide, development of advertising concepts, scriptwriting and storyboarding, and production of broadcast commercials.