The Department of Marketing is renowned for its robust research in areas such as quantitative marketing, consumer behavior, and marketing strategy. The department excels in interdisciplinary research, integrating insights from economics, psychology, statistics, and digital marketing methods to better understand market dynamics and consumer decision-making. Additionally, the faculty’s research expertise on digital transformation in marketing analytics, competitive strategies, and the implications of emerging technologies on consumer interactions positions the department as a leader in the academic and professional marketing communities.