MKT8633 - Doctoral Studies: Empirical Marketing Research

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to: 

- Introduce a wide variety of empirical marketing models. 

- Explain the usage scenarios and how to choose between different models. 

- Recommend classical and recent empirical marketing research papers in top journals. 

- Help PhD students conduct empirical research independently and rigorously.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT8633.pdf