MKT8631 - Doctoral Studies: Marketing Strategy | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This
course provides an in-depth exploration of the evolution and critical
evaluation of marketing theories. Tailored for doctoral students, it aims to
enhance their understanding of the core principles and philosophies that
underpin marketing science. By delving into key issues, theoretical frameworks,
and contemporary advancements, students will be well-equipped to develop and
refine their own innovative marketing models. The course emphasizes the
historical context of marketing strategies, as well as current trends and
future directions. Through rigorous analysis and discussion, students will gain
a comprehensive grasp of the subject, supporting their advanced research and
practical applications in the dynamic field of marketing. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT8631.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
