A Strong Brand,
A Strong CityUHK

Our brand is more than just a logo. It represents who we are, what we do, and how we make a difference through the professional educational programmes we offer and the groundbreaking research we carry out.

The CityUHK brand reflects our core values, the dynamic nature of our people and programmes, our rising status and visionary leadership. In particular,

• we are a professional school excelling in professional education and research;
• we target research that impacts the world, especially engineering and biomedicine where our performance is among the strongest.

Why a unified brand
is so important

CityUHK embodies excellence, honesty, freedom of enquiry, accountability, and civility and collegiality: our core values. These values stand at the heart of everything we do at CityUHK.

A strong CityUHK brand helps us communicate these values and our reputation as a centre of academic and research excellence, building a global reputation based on trust and credibility among our local, regional and international stakeholders.

We can achieve this by maintaining a clear and consistent identity across all of our communications. In doing so, we eliminate any confusion about who we are, establish a stronger “brand presence” and communicate what we stand for more effectively.

Building a strong brand takes time, and maintaining consistency is key. If you have questions on its applications, ways to treat our brand colours, font and the placement of our logo, please contact CIRO at ciro@cityu.edu.hk.

Brand personality

Although a brand is obviously not a person, it can take on human attributes and develop its own distinct personality.

CityUHK is not a conservative institution with a long tradition, nor do we wish to be perceived that way. We are dynamic, innovative, bold, and smart. By keeping our unique personality traits in mind every time we communicate with stakeholders, our reputation as a pioneering and vital university will continue to grow.

Brand positioning

For students and faculty aspiring to excellence in higher education, CityUHK is committed to creating new knowledge, nurturing student talent, and cultivating cutting-edge research that will positively impact the world around us.