SYE4108 - Product Development and Innovation | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
Modern enterprises need to continually design and innovate their products and services in order to stay competitive in the globalized marketplace. This course aims to help students learn the fundamental knowledge and techniques useful for designing new products and services for modern enterprises. After an introduction to issues surrounding the challenges of product and service development, this course will provide students with the learning of methodologies in identifying opportunities and customer needs for developing new products and/or services. Students will also learn the basics of planning and managing product/service design projects. It will include creativity for concept generation, IP search and concept selection and concept testing for developing new products and/or services. The students will practice these techniques through a team project. The course covers both physical innovation and digital innovation. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 60% | ||||||||||
Examination: 40% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Examination: Students will be assessed via the examination to their understanding of the concepts and techniques learned as well as the capabilities to apply these concepts, theories and techniques. For a student to pass the course, at least 30% of the maximum mark for the examination should be obtained. | ||||||||||
Detailed Course Information | ||||||||||
| SYE4108.pdf | ||||||||||
