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SEEM4109 - Product and Service Design and Innovation

Offering Academic Unit
Department of Systems Engineering
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)

Students under 2-year curriculum (ASII Entry)
Completion of at least 30 CUs of the programme requirement (excluding GE and University Language requirements) by semester B of the preceding academic year.

Students under 4-year and 3-year curriculum (both normative 4-year and ASI entry)
Completion of at least 45 CUs of the Major Requirement (excluding GE & College Requirements).

Pre-cursor(s)
Equivalent Course(s)
SEEM4034/ADSE4108
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

Modern enterprises need to continually design and innovate their products and services in order to stay competitive in the globalized marketplace. This course aims to give students qualitative knowledge and techniques useful for designing new products and services for modern enterprises. After an introduction to issues surrounding the challenges of product and service development, this course will provide students with the techniques in identifying opportunities and customer needs for developing new products and/or services. The basics of planning and managing product/service design projects will be introduced. It will also teach concept generation, concept selection and concept testing for developing new products and/or services. The students will have the opportunity to practice  these techniques through a team project of their choice.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

SEEM4109.pdf

Useful Links

Department of Systems Engineering