MKT4651 - Advanced Marketing Seminar II | ||||||||||||
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* The offering term is subject to change without prior notice | ||||||||||||
Course Aims | ||||||||||||
This course aims to further develop the student's skills in the appropriate use of marketing management techniques and tools backed by relevant theories and concepts for evaluating and formulating marketing strategies. The course, as a second final year project, provides the student with real and practical situation to enable the student to evaluate the firms' marketing practices and strategies; and requires the student to interact with marketing managers from client organizations to develop real-world market plans. | ||||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||||
Continuous Assessment: 100% | ||||||||||||
Detailed Course Information | ||||||||||||
MKT4651.pdf |