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MKT4621 - Advanced Marketing Seminar

Offering Academic Unit
Department of Marketing
Credit Units
6
Course Duration
Two Semesters
Pre-requisite(s)
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to develop the student’s skills in the appropriate use of marketing management techniques and tools backed by relevant theories and concepts for evaluating and formulating marketing strategies.

It provides the student with an understanding of both domestic and international marketing issues facing firms in Hong Kong; enables the student to evaluate the firms’ marketing practices and strategies; and requires the student to interact with marketing managers from client organizations to develop real-word market plans.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT4621.pdf

Useful Links
Department of Marketing