MKT4611 - Advanced Marketing Seminar I | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to develop the student's skills in the appropriate use of marketing management techniques and tools backed by relevant theories and concepts for evaluating and formulating marketing strategies. The course is the final year projects for BBA Marketing student to provides the student with an understanding of both domestic and international marketing issues in Hong Kong; enables the student to evaluate the firms' marketing practices and strategies; and requires the student to interact with marketing managers from client organizations to develop real-world market plans. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Regulation of the course Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course. | ||||||||||
Detailed Course Information | ||||||||||
MKT4611.pdf |