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GE2265 - Introduction to Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Exclusive Courses:
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to introduce the students with the important frameworks, concepts and techniques of marketing management. Students will be provided general knowledge about the key roles of marketing in an organization especially business firms, and planning and implementing successful marketing strategies for the organizations’ goals.  The course aims to  familiarize students with the marketing concepts and applications in various  situations especially the business organizations. 


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Regulation of the Course
1. Students need to meet the attendance requirement of the Department of Marketing for the completion of the course.
2. Students are required to pass both coursework and examination components in order to be awarded a pass.
 
Detailed Course Information
GE2265.pdf