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EN3592 - Professional and Corporate Discourse

Offering Academic Unit
Department of English
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to equip students with knowledge in discourse analysis (e.g., genre analysis, speech acts) that can be applied to understand the nature of professional and corporate discourse. Also, practical tools (e.g., website building platform, tools for text analysis) will be introduced to students to analyse and/or produce professional and corporate texts. Multiple types of corresponding discourse will be explained, including but not limited to customer reviews and multimodal advertisements. In this course, students will need to complete a) an individual project to analyse professional and corporate texts and b) a group project to produce a multimodal web-based portfolio for product/service promotion. The course objectives will be achieved by giving lectures on major concepts in discourse analysis, providing students with workshops on practical tools, and having reading discussions and in-class activities.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

EN3592.pdf

Useful Links

Department of English